The Importance of Tracking Conversions on YouTube
YouTube has traditionally been a platform that advertisers have used in their digital marketing strategies to drive brand awareness. They could leverage the platform’s broad targeting and wide reach across its billions of users to get their brand in front of as many eyes as possible. The caveat was that it proved difficult to turn these viewers…
Read MoreTips When Looking for a Good Franchise
I’ve been asked “How to spot a good franchise” 100’s of times in my 20 years in franchising. The answer has never changed in my mind… it depends… Check the Financial Performance You can certainly determine the ‘health’ of any franchise company by reviewing the legal disclosures in its Franchise Disclosure Document or FDD. After verifying you meet…
Read MoreHow to Design Your Own Top-Notch SMB Website on a Budget
You know you need to be online, and you’ve probably tried your own hand at social media marketing. If you’ve had any success, you’re now considering whether to hire a web developer or pocket the money and design your small business website yourself. Well, if you’re leaning toward the latter, this is what you need…
Read MoreMindfulness in the Workplace: Why It Matters and How to Cultivate It
Mindfulness: a mental state achieved by focusing one’s awareness on the present moment, while calmly acknowledging and accepting one’s feelings, thoughts, and bodily sensations, used as a therapeutic technique. As we get busier, more connected, and more hooked up with technology, we are all striving to maintain our balance and live in healthy and stress-free…
Read MoreWe Still Aren’t Wowing Customers
According to a study from the Chief Marketing Officer (CMO) Council, brand managers and chief marketing officers admit they’re worried that their jobs are at risk because they aren’t knocking it out of the park when it comes to customer service—they’re not wowing customers. And I think they’re right. It’s just that important. The CMO Council…
Read More7 Action Items Build a Sustainable Innovation Culture
Every business founder knows the need for a culture that promotes continuous innovation, an entrepreneurial spirit, and one that creates sustainable value across all functions in the business. Yet most don’t really know how to create that environment, or assess when they have achieved it. They only know in retrospect too late when they don’t…
Read More5 Unusual Marketing Tactics That Actually Work
Getting your message out into the world is an essential part of making it as a modern business, yet many entrepreneurs and business owners are finding it difficult if not downright impossible to set themselves apart from their competitors. Despite the increased reliance on digital technology across the marketing industry in recent years, too many…
Read MoreWhat You Should Know Before Using a Website Builder
If you want your business to be successful and have customers choose you over a competitor, you’ll need a solid online presence. Going it “old school” just doesn’t cut it anymore since more and more consumers search for businesses online before handing over their cash. Consider this: 88% of consumers research products and businesses online…
Read MoreFranchising 101: What is a Master Franchisee?
If you’re a more skilled and seasoned business executive with big dreams, area development might be for you. Multi-unit franchisees are also considered area developers; the franchisor requires the area developer to open a certain number of units by a specific date. Not only do area developers pay less per unit than if they were…
Read More6 Easy Optical Marketing Tips That Won’t Break the Bank
One of the biggest challenges eyecare practices face is replenishing new clients. Getting new patients through the door can be a relentless struggle. Ironically, the focus on marketing often drops off when business is fairly busy. But in such a competitive market, marketing requires constant attention to bring new clients in. So how do you…
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