Why Your Small Business Should Care More About Branding
Your brand is more about how people see your business than how you present your business. While there are some things you can do to change people’s perceptions, many businesses don’t fully understand branding or have limited time to put into it. Small businesses may struggle to find the time and resources to get the…
Read MoreCoworking Isn’t Just for Solopreneurs: Why Your Small Business Will Benefit from a Shared Space
When you think of coworking spaces, you probably think of freelancers who pay a small fee to rent a seat at a desk shared with several other people. A quiet coworking space offers relief from the distraction of loud coffee shops and unpredictability of available electrical outlets. While coworking spaces are utilized by freelancers and…
Read MoreHow to Handle Sales Tax
If you sell goods or services, you may have to collect sales tax from buyers or clients. But determining the amount to collect isn’t always easy. Each taxing authority sets its own rates and rules for when sales tax applies. Here’s a quick guide to how to handle sales tax for your business. When Do…
Read More5 Ways to Make Your Company Stand Out
There must be at least several companies out there right now positioning to compete with you. If you’re large enough, you may be the target, and if smaller, you are the minnow not the shark—and need to be agile and creative. The five strategies: Picking one to emphasize So, how do you position yourself to…
Read MoreThese Are the Highest-Paying Affiliate Programs
It’s always great to know how to make the most dollars per sale, but the affiliate marketing space is a tough and difficult area in which to gain control. Most keywords are taken up by powerful authority sites and it is difficult for a beginner to outrank them. If you have a built-up audience from…
Read MoreHow Do Food Entrepreneurs Learn? Check Out These Non-Traditional Methods
Entrepreneurship is having its heyday. It’s a term on most tongues in most sectors. The same is true of food. Put together, you get a double hot topic. Across the country, incubators and accelerators are popping up to support food entrepreneurs. New York is leading the charge with the likes of Food-X and AccelFoods. San…
Read MoreAn Expert Convention Packing List: How to Travel Like a Pro
Got a trade show or conference coming up? Whether it’s your first or five hundred and first, planning ahead and being prepared are key to getting the most of your experience. This is why the QBO Connector group held a webinar focused on those final details that go into preparing for a conference or any…
Read MoreAre You Selling What You Can Sell or Selling What You Need to Sell?
Most sales people I meet are genuinely busy. They are trying to meet new customers, find new deals, qualify them, move them to closure. It seems to be almost a badge of honor when I speak to sales people, to proclaim the long hours and hard work. Sometimes, they proudly proclaim, “I’m selling everything I…
Read MoreRelocating Your Office Securely: The Online & Offline Essentials
Relocating an office is something most companies never want to do by choice. The upheaval is huge, and the time, effort and costs involved can be mammoth. The fact is, that it is likely to happen at least once in a long-term company setup. There can be many reasons an office needs relocating including: Growth…
Read MoreHow to Hire a Social Media Manager
With over a billion users each on platforms like Facebook, Instagram and YouTube, social media has emerged to be a marketing channel that businesses can no longer ignore. Identifying where your target audience hangs out, what kind of content works well with them, and creating a content creation and publishing schedule that generates the maximum…
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