2019 Franchising Trends: The State of Franchising

The franchise space is experiencing rapid expansion. Consumer trends are shifting while technological advances are pushing franchisor boundaries—so much so, your friendly experts at America’s Best Franchises say it’s safe to expect continued growth in the franchising industry over the next few years. In the meantime, let’s take a look at the state of franchising…

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Is Your Small Business as Profitable as It Can Be?

There is an excellent chance that even if you’re an expert in your particular industry, you’re probably not an expert in small business finances. This may not seem like that big of an issue on the surface. However, in order to make the best decisions possible for your company, you need to have complete and accurate…

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6 Ways to Improve the Performance of Your Small Business

As a small business, you will always benefit from improving your operations, and there are a number of things that you can do to remain competitive. These options include using digital marketing, outsourcing their bookkeeping and keeping up with the latest trends. You can also inspire employees, create a high-quality website and automate as many…

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The Era of “We’re Sorry” Advertising

There’s an interesting trend that speaks to a significant change in how brands are evaluated and how quickly they can go from hero to goat. I want to explore the origins of the trend and next time we’ll look at some examples and best practices in response to this new normal and the best way…

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7 Guidelines for Picking Business Battles You Can Win

Many entrepreneurs are not prepared for conflict, or actively avoid it. Their vision, passion, and focus are so strong that they can’t imagine someone disagreeing, much less fighting them to the death. But the reality is that startups are composed of smart people, with emotions as well as intellects, working in close proximity under much…

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How to Find Niche Products and Sell Online in 2019

If you intend to start an online retail business in 2019, you are going to have to focus on an essential part of your business: what are you going to sell? Sure, having a recognizable and easy to share brand name and image is one thing to be mindful of. The crux of the entire…

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5 Essential Tips for Effective Logistics Management

Management of logistics is an important process because if one thing goes wrong, it could lead to heavy losses. As such, firms should invest in proper management methods of their supply chains to ensure that operations run smoothly. Here are some essential tips for effective logistics management. Automation Use of manual processes is not only…

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How to Produce the Perfect Testimonial Video

Never underestimate the power of a loyal, happy customer. Whether you are an established business or a fledgling two-person startup, happy customers bring trust and excellent references to your brand. Two valuable assets that can’t be oversold. By the same token, leaving your client base unattended and generating unsatisfied reviews can have an equally profound,…

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Facebook Removes Ad Targeting Options for Certain Industries

Facebook recently announced they will take strides to lessen the potential for discriminatory advertising practices by limiting the targeting capabilities for certain industries, including ads for housing, employment, and loans. Previously, Facebook largely relied on advertisers to comply with its anti-discrimination policies but did not actively block them from using the targeting categories. Moving forward,…

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