The Single Biggest Challenge Facing Modern Marketers (And How to Deal with It)
Marketing used to be simple… Create a promise. Find a platform. Deliver a message. As long as these three elements worked in unison, people would buy what you were selling. Then came the internet—the biggest marketing platform ever created. In the beginning, that’s exactly what it was. A platform that you could use to deliver…
Read MoreOnline Marketing Plan for Local Business Startups: Your 30 Day Play
The first 30 days of an online marketing plan is huge for your startup local business. Starting a new business is exciting. It’s like Spring, the opening day of baseball, a time when hope is high, expectations bright, and the future looking good. But all that can turn to gloom, regret and anxiety if your…
Read MoreIncome Tax vs. Payroll Tax: The Difference for US Payroll
Not all taxes are created equal—in terms of responsibilities, at least. When we see the words “income tax,” we may immediately associate them with our personal taxes we file each year. Or we even think of income taxes for businesses. But what really are payroll taxes? And are they really that different from the income taxes businesses…
Read MoreConsiderations When Planning Team Incentives
When planning a team incentive for your direct sales consultants it is important to consider many criteria. With careful planning you can accomplish what you set out to do without breaking the bank. For more information listen to the full version of this broadcast on the Cash Flow Show – Home Business Radio or read the Cash…
Read MoreWhy You Should Hire a Franchise Attorney
You did it! You finally found the golden franchise opportunity perfect for you. But not so fast; before you make it official, there’s one crucial thing you have to do first. That’s protect yourself legally, and the only way to do that is to hire an experienced franchise attorney. Many prospective franchisees we’ve spoken to…
Read MoreHow to Manage a Successful Remote Startup
The past few years have seen a slew of startups that are completely remote. Zapier, an online service that allows businesses to quickly integrate their apps with multiple APIs is fully remote and so are other popular names like Close.io, Automattic (the makers of WordPress) and TopTal. Launching a fully remote business is attractive for…
Read MoreHow to Make Your Brand Culturally Relevant
Brands are becoming more culturally relevant today. Even small-medium businesses have joined the corporate giants in this endeavor. What does “culturally relevant” mean? In a new study report from Magna and IPG Media Lab, “Brands that are culturally relevant are brands that align well with cultural events, promote trends that define today’s culture, and support…
Read MoreProspecting Differentiation
We want our prospecting efforts with customers to stand out. To, somehow, differentiate ourselves from the dozens of other prospecting calls or emails our customers receive. Unfortunately, our efforts at differentiation tend to focus on the wrong thing: we focus on us, ourselves, our companies, what we sell. This leads our prospecting conversations to discussions…
Read More3 Top Tips for Keeping Your Flooring Clean
There are many advantages in keeping your office premises clean and tidy. The first and most obvious is that clean and inviting offices and shop fronts will encourage customers and visitors to come in and feel welcomed, boosting their confidence that you will be able to suit their needs. The floor is often an overlooked…
Read MoreThe Future of WiFi
In 1990, the World Wide Web created by Tim Berners-Lee became the beginning of the Internet as we know it today. Popularized among the public, the system of accessing information and data online through websites and hyperlinks changed the way we communicate and share with one another—and it was a long time coming. Though we…
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