How to Make Your Marketing Efforts Disability-Inclusive
Businesses worldwide are in a perpetual struggle to find the best talent possible. Adjacent to this issue is the problem that nearly all job hunters with disabilities face: employers won’t see past their disability. In addition to being unethical, discriminating hiring practices are also just bad business. Surveys show that companies that do not discriminate…
Read MoreMillennials and Franchising: Opportunities for Younger Franchisees
First things first, who are millennials? Well, it depends on who you ask. Many reputable publications are in disagreement about an exact year but Pew Research says millennials were born between 1981 and 1996. They are the largest and most diverse living generation. We know that millennials generally have more education, less money, and more debt than…
Read MoreWhat Do I Need to Do to Become an Entrepreneur?
Q: What do I need to do to become an entrepreneur? Being an entrepreneur is simply somebody who has launched a business. It’s not a set of traits or qualities, a state of being, or an attribute. It’s not a degree or certificate. It’s not an expertise. It’s did you start a business, or not?…
Read MoreSEO Factors Most Important to Voice Search
A Semrush study sheds light on the SEO factors most important in voice search results. As we, and virtually every other SEO agency in the world has been proclaiming, voice search is going to have a huge impact on the way people find products and services on the internet in the not distant future. A…
Read MoreYou’re Not Ready for That Call!
Somehow, it seems that a post on preparing for sales calls/meetings would be totally unnecessary. One would hope all sales professionals would have a plan for every call, if only to manage their own time very well. When I talk to sales people about the importance of sales call/meeting planning, the responses tend to fall…
Read MoreDesigner Joe Doucet’s Secret to Success: Forget Inspiration and Embrace Fear
“I am most interested when a project scares me, when I have absolutely no idea even where to start,” says Joe Doucet, designer and founder of Joe Doucet and Partners design firm, based in New York and London. Watch Doucet talk about his 3D-printed concrete public-seating project—seating that also serves as a protective barrier for…
Read MoreAre You Annoying Your Email Prospects?
Even though email marketing has higher conversion rates than social media and search engine marketing combined (Wordstream), it isn’t a panacea marketing channel. It has pros and cons like any other tactic. Email Marketing Pros It’s relatively inexpensive. Some email service providers (ESPs) offer free services if you have fewer than their maximum limit. And,…
Read MoreHow to Build an Internship Program That Fuels Your Talent Pipeline
No matter the industry or business, great work calls for great entry-level talent to get sh*t done. And while there’s no shortage of job-seekers, identifying strong entry-level talent is tough. Why? A couple reasons… Experience is limited. Those with lots of experience have jobs lined up, and everyone else looks the same on paper. Often…
Read More7 Signs Your HR Process isn’t Scalable
Have you ever developed a human resource process as a band-aid to a larger issue? Do you breathe a sigh of relief after every payday because you managed to pay your team correctly and on time? HR problems plague companies of all sizes, from brand new startups to Fortune 100 organizations However, they should not…
Read MoreCan You Name the Two Most Powerful Words for Business?
Here’s a puzzle where the answer come first. “Help me.” Over the years I have heard many stories from entrepreneurs, students, news reporters, even my children, all telling me that they could not get someone’s attention they wanted or needed until they used the words, “Help me.” The simple request is disarming, enlarging the object of the request…
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