Want to Increase Office Recycling? Here Are Your First 7 Steps
Businesses, government agencies, and institutions across the globe are adopting recycling programs in an attempt to promote environmental conservation. These workplaces use a lot of paper and other items that could cause major environmental pollution if disposed of improperly. Check out these seven tips to start a recycling program at work. 1. Make a commitment…
Read More7 Crazy Startup Ideas That Worked
I believe many people put way too much stock in the startup idea. Doing the business, doing the work, getting things done, and execution are all more important. Obviously a bad idea can make a business unsuccessful, but a good idea is no guarantee. And very few successful businesses are based on being the first…
Read MoreTake a Stand
How consumers interact with the companies they do business with, and their expectations of us evolve and are a direct reflection of our culture and core beliefs as human beings. That could not be more evident than today. A study (it’s done every year) called the Edelman Earned Brand Study is one of the most comprehensive pieces…
Read More7 Ways Automation is Helping Support Teams Deliver a Personalized Customer Experience
Businesses need loyal customers for long-term growth and profitability. But what’s the best way to get them to stick around? One of the keys to effective customer retention is the creation of a personalized customer care experience. Did you know that 52% of consumers are likely to switch to a different brand or product if…
Read MoreThe Secret to Managing Workers with PTSD
Stress in the workplace is common, everyone undergoes some form of stress whether it be trying to hit a deadline, worrying about dealing with a particular customer or facing employees in a meeting. Helping workers manage stress is key for management success, but when a worker has PTSD, a different approach is needed. Statistically, 3.5%…
Read MoreGoogle Expands Same Meaning Close Variants: What Does That Mean?
Just when you thought Google couldn’t make things more confusing – they done did it again. Google has just announced the launch of “same meaning” close variants to broad match modifier and phrase match keywords, in addition to the exact match close variants that rolled out late last year. According to Google, “On average, we expect…
Read MoreNew Study: Why People Like Promotional Products
Does advertising really influence people to buy? Research proves it does, and the reason is so subtle that they may not even realize it’s happening. So says a new study conducted by PPAI Research that focused on the connection with promotional products in three areas: mindset, motive, and meaning. Mindset 80% like receiving promotional products…
Read MoreCold Calling Never Went Out of Style
Recently, someone made a comment saying, “It’s interesting to see cold calling coming back into style…” The comment startled me, and I can see where the speaker was coming from, but I couldn’t have disagreed more. The reality is cold calling has never gone out of style. As you look at the performance of consistent…
Read MoreWhich Business Entity is Right for You?
Have you been dreaming about starting your own business? Congratulations! But now what? There is a lot to think about when establishing your new business. One of the first steps for many entrepreneurs is setting up their business entity—whether you’re a rideshare driver, a real estate professional, or a graphic designer, setting up your business…
Read More4 Ways to Seriously Stop Your Work Burnout
The overwhelming pace of business and nonstop demands on workers’ time and energy have taken a toll on the productivity and personal health of everyone from the front lines to the C-suites. Research shows nearly one in four employees feel burned out at work, and the psychological and physical problems associated with burn out add up to…
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