10 Innovation Myths for New Venture Founders to Avoid
Most people think innovation is all about ideas, when in fact it is more about delivery, people, and process. Entrepreneurs looking to innovate need to understand the execution challenge if they expect their startup to carve out a profitable niche in the marketplace, and keep innovating to build and maintain a sustainable competitive advantage. Everyone…
Read MoreTrends in Content Marketing
Content marketing is not new. It has its origins back in the late 1800s, but for most of us, it became apparent during the infomercial era. There have always been trends in content marketing. If you’re 40+, you might remember the Tony Robbins infomercials. They were thirty minutes of TV programming that was a blend…
Read MoreMake Sure to Consider These Common Expenses When Preparing Your Startup
You’re almost ready to start your new business. You and your partners have come up with a killer idea for a company that you know your clients are going to love. You’ve even thought about what you’re going to name your brand, and how you can improve your chances of getting your product or service…
Read MoreWhen to Follow Franchise Trends and When to Avoid Them
A quick internet search of “franchise trends” will turn up hundreds of results about the “next big thing” in the world of franchising. Is it a good idea for you to jump on those trends? In addition to the types of franchises on the rise, business models and funding sources are also subject to trends.…
Read More5 Steps for Choosing the Right Construction Payroll Provider
There is no question that payroll is one of the most important aspects of a construction business that needs to be managed effectively. The sheer size of construction projects, as well as a slew of tax regulations, make construction payroll a complex process. Plus, with a large workforce, payroll can be time-consuming and stressful. A…
Read MoreHow to Track Sales Calls and Increase Conversions
Whether you have an established business or a growing one, sales calls are an essential part of your success. According to a Bright Local survey, 60 percent of customers still prefer to call businesses as part of their online search. However, to translate calls from prospects to sales, you’ll need to track them. Unfortunately, many…
Read MoreUSA vs. UK: Where is It Easier to Set Up Shop?
Often, it isn’t the lack of a good idea or entrepreneurial spark that stops new startups flourishing, it’s the barriers to entry in the market itself. New startups often underestimate the costs imposed on new business by the country they are in, making it too difficult to do business in your homeland. Seeking that ‘greener…
Read More6 Elements of Customer Psychology Drive Buy Decisions
Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. High-technology product startups, without customers, don’t make a business. Today’s customer buying dynamics…
Read MoreCan Your Team Overcome Messy Problems?
Some problems seem impossible to surmount Leaders and teams can be overwhelmed. We’ve all probably experienced this. Several big problems hit us at once. Or the system goes down, stranding everyone. Or worse yet, “We’ve been hacked.” Add the twist of ransomware? The inevitability of a big problem As we grow our businesses, we inevitably…
Read More4 Innovative Alternatives to Team-Building Exercises That Stimulate Collaboration
No matter what sort of business you run, your workers are going to be the lifeblood of your brand. You need to encourage them to work together in order to reach goals and create a good customer support network. To get your employees working together effectively, it’s time for you to initiate some team building…
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