What is Networking?
In the “old days,” networking seemed to be about meeting people, learning about them, building a bit of a relationship. There was value in networking. Often, our networking may have been a passing meeting, a chance to get to know someone for a few moments, have an interesting conversation, only to move on in our…
Read MoreLet Your Board Help with “What” and “Why” but Rarely “How”
I am sure you can argue with this one. Sometimes a board member is valuable in teaching the “how” to get things done inside the company. But experience reinforces the usual fact that a board member telling the CEO or founder “how” to perform a function crosses a line and can diminish the CEO’s confidence…
Read MoreStop Selling, Start Helping
A while back, we explored some of the key takeaways from a content marketing trends report produced by the Content Marketing Institute (CMI), and I identified some trends worthy of more in-depth exploration. They included: Well-researched personas can help teams create successful content; however, too few content marketers (42%) are actually talking with customers to…
Read More10 Techniques for Enhancing Your Personal Trust Level
One of the first harsh realities that every entrepreneur has to learn is that most of the things that are critical to startup success are outside of their direct control. Just because you dream it and build it, doesn’t mean they will come—that encompasses not only customers, but also investors, partners, team members, and even…
Read MoreHow Amazon Gives Home Businesses Room to Grow
Budding businesspersons and seasoned entrepreneurs can give their businesses a boost by setting up shop on the Amazon marketplace. Amazon is a powerful force in retailing. The online retail giant has affected commerce so much that watchdogs call the company’s influence the “Amazon Effect.” By 2018, analysts estimated that United States consumers complete approximately 50%…
Read MoreFree Snacks in the Office of the Future
Offices have evolved over the decades, and employers who don’t keep up with the times are going to see it reflected in their turnover rates. Employees today have options, and they want an office with amenities to keep them around. It’s time to take a look at your company’s break room and ask yourself whether…
Read MoreHow to File Schedule B for Form 941
Starting your own business and hiring employees means dipping your feet into the deep, dark pool of payroll tax filing. Making a filing mistake that may lead to extra penalties and fees is daunting to think about. However, knowing which forms you’re required to file and when they apply is a big part of getting things right,…
Read MoreWhy Buy a Franchise? Three Reasons
You think you’re ready to take the plunge into business ownership, and then the big question hits you… “Do I start my own business from scratch, or do I go with a business template, such as a franchise?” This is a question that may not have a set answer for everyone. First, you must decide…
Read MoreEnsure Sustainability in the Office with These 7 Steps and Everybody Wins
Once upon a time not that long ago, going green was considered little more than a niche lifestyle choice. Nowadays, we all feel the increasing weight of responsibility of doing our bit to help look after the planet—both at home and at work. The savvy business owner will also have realized that introducing sustainable practices…
Read More3 Surefire Tips for Identity Theft Guards and Fraud Protection
Few people realize the amount of information available online or in electronic data caches that reveal specific details about our lives and financial transactions. Although you may feel that some of the more intimate details, like your shoe size, shampoo preferences, and tunes for singing in the shower, are hidden from the general public, think…
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