Do Just This One Thing!
Imagine coaching a basketball player, “All you have to do is master your foul shots, they are the single most important thing to win games.” All of us, even those who don’t play basketball, would say this is ridiculous coaching. We would argue you have to master everything—dribbling, passing, inside and outside shots, defense, playmaking,…
Read More4 Essential Tools to Improve Your Business Processes
If you want to run a capable company, you must continuously optimize your business processes. But what is a business process? For every action taken, there are usually several steps to take. These steps are your business processes. To run your organization as efficiently as possible, you’ll want to ensure that each process has a…
Read More5 Imperative Steps to Creating a Million Dollar eCommerce Business
After helping giants like Nike, Ford, Burger King, and Liverpool earn millions in eCommerce, it is now your turn to grab the advantages of the powerhouse Magento platform. Magento has the capacity to handle high traffic levels, an influx of customers and their potential data, cart abandonment and more. The news turns out to be…
Read MoreHow to Reach Your Potential in an Ever-Changing Workplace
Career progression used to be linear… Get a job, work hard, and make your way up the organizational hierarchy. Predefined structures determined a career path and tenure was reflected in a salary. Over the past few decades, the workplace has embarked on a new journey. Globalization has changed cultural expectations and technology has redefined roles,…
Read More7 Keys to Balancing Profits Versus a Higher Purpose
It’s always been tough to start a new business, even when the bottom line was just making a profit to stay alive. A few years ago, a second focus of sustainability (“green”) was added as a requirement for respectability. Now I almost always hear a third mandate – social responsibility. Entrepreneurs are now measured against…
Read MoreContent Marketing: A 2-Way Connection
When you hear the phrase content marketing what does it mean to you? If you’re like most B2B marketers, you may be associating that term with a combination of email campaigns and educational content. Most brands use gated (you have to trade your email address to access the content) content to build their email list…
Read MoreDon’t Forget Bing PPC When Considering a Pay Per Click Campaign
Bing, the second most popular search engine has advantages over Google when it comes to running a PPC campaign. When local small businesses start to consider a Pay Per Click or PPC campaign, the considerations almost always start with Google. And why not? Google dominates the search browser industry with 65% of all searches performed…
Read MoreNew Survey Shows How People Interact with Brands on Social Media
A new survey by The Manifest, explores how social media users from across the U.S. interact with brands on social media and how these interactions influence their buying decisions. The findings can help businesses understand how their social media interactions with consumers can boost brand awareness, build trust, and convert followers into loyal customers. Here are some…
Read MoreWhat is Agile Project Management?
The agile methodology has been a growing trend in the field of project management—being used alongside or even in place of more traditional methods like waterfall. In fact, a report by the Project Management Institute indicates that 71% of organizations use agile approaches in some form and frequency. Despite its widespread usage, however, many business…
Read More5 Important Factors When Choosing a Manufacturer for Your Product
Whenever your business needs something manufactured, whether it’s a final product or an individual prototype, you will need to find a suitable manufacturer. If you’ve never looked for a manufacturer before then the world can be a little overwhelming at first; most people don’t realize just how many different types of manufacturer there are and…
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