How To Save Cash Like An Investor Before You Start Investing

Watching the balance on your savings account climb higher and higher is undeniably a deeply satisfying feeling, but there absolutely is such a thing as “having too much cash.” Piling stacks on stacks might feel great, but letting too much of your money sit there and gather dust is almost never the best strategy —…

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How to Step Into the Other Person’s Shoes

A big part of becoming a highly-effective, Genuine Influencer, is to be able to understand the other person. After all, when you know what they need, want, and desire, you’re in a much better position to help both of you attain mutually-beneficial results. But this can be much more difficult than it seems. We’ve all…

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Don’t Stop Marketing: 3 Basics to Market Through Crisis

For many small-medium business and nonprofit professionals, a crisis can zap everything out of you. You can barely manage everyday tasks, let alone manage marketing. But, if you want to recover when a crisis is over, you can’t stop marketing! Even if you don’t have the usual human or financial resources, there are some things…

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Are You Prepared to Ramp Up Your Business? Again?

Depending on your situation, this may seem like a thoughtless and far-off question. Oh, how we want to have everyone working and our businesses hopping, right? Normally, when business is quiet, managers hunker down to plan and forecast and ready themselves for growth and new possibilities. All that seems hard to imagine, at times, when…

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How to Mentally Unplug When Your Home is Your Office

For those who are fortunate enough to be employed during these uncertain times, working from home has suddenly become the new-norm. While organizations like ours have always offered remote-flexibility, taking the occasional WFH-day is vastly different than working a mandatory remote schedule for months at a time. As we attempt to adapt, our ability to…

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5 Marketing Technology Challenges that All Businesses must Solve

Technology has a significant impact on everything. As a matter of fact, technology is disrupting pretty much everything we thought we knew or believed. Nowadays, consumers are increasingly connected and distracted easier than ever before. Marketers were mostly unprepared for the onslaught of the technological era and are struggling to re-image their organizations and their…

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4 Ways to Give Amazing Customer Service with Reduced Staff

Has your business been affected by COVID-19? Keeping operations running during a pandemic is uncharted territory, and businesses everywhere are doing their best to stay afloat. The reality of financially surviving this time includes a high chance you’ll need to cut back on costs, if only temporarily. Labor is typically one of the largest business…

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