The Ultimate Guide to Building Your Online Presence
Maddi Bazzocco / Unsplash You already know that you should be present online – any brand or personality who wants to attract interest is aware of this. But being present is not the same thing as having a presence. One is passive; the other is active. The great news is that nurturing an online presence…
Read More3 Excellent Marketing Tips to Double Your Business
Getting enough customers in the door is one of the most important and difficult challenges for small business owners. I know this firsthand, because both of my parents were small business owners, and at times they struggled to get enough customers in the door. Here are three tried-and-true marketing tips. Create a Fantastic Product or…
Read MoreWhich LinkedIn Ads Are Best For Your Business?
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! If you are a B2B company, it’s really a no brainer that you should be advertising on LinkedIn. 80% of B2B leads generated through social media…
Read More6 Rep Management Basics for Small Biz Owners
Online reputation can make or break small businesses before they get a chance to blossom. Don’t ignore your online reputation because it doesn’t look great. You have to be proactive about this, which is what the reputation management basics are all about. Register Your Business You will have to go on a hunt for your…
Read More6 Considerations When Moving to a New Office
There are many reasons you might move to a new office. Perhaps you’ve outgrown your current space, want to be closer to your clients or need to reduce overall costs. Whatever the reason, picking up roots and putting all the equipment and people into a new location isn’t easy. The cost of office space per…
Read More4 Ways to Improve Call Center Customer Service
90% of clients place a high premium on customer service when determining which brands to support. Delivering the service customers expect, however, is sometimes easier said than done thanks to increasing client expectations. 55% of consumers expect more from companies year-on-year and are quick to drop brands that don’t deliver. Is your call center delivering…
Read MoreAre You Asking the Right Questions?
Why, What, How, Who, When, Where We see versions of these words in different contexts. If you’ve ever been a journalist, these are the fundamental issues the journalist must address in any story. If you are a Simon Sinek fan, by now you have internalized his principles of “Start with why.” We don’t talk much…
Read More2021 Planning Deconstructed
Big, small, for-profit, or not for profit – every organization needs a marketing plan, and that marketing plan requires a refresh every year. Now is the time to get your ducks in a row for 2021. The channels, audience expectations, and possibilities are changing faster than we can keep pace. A three-year-old marketing plan is…
Read More5 Basic Social Strategies for eCommerce Sites
If you are running an eCommerce business, by now you should be well aware of how social media has become increasingly important in the evolution of online shopping. As social media sites such as Facebook, Twitter, Instagram, YouTube, Pinterest, and Snapchat keep on growing, consumers are turning to social media platforms to help them make…
Read MoreSell More on Amazon with Text Marketing
At the bottom of this article I share a number of super secret Ninja ways to sell more of your products… But, before I get to those Ninja Secrets, we MUST talk about Amazon Prime day! Amazon Prime Day recently ended… and let me tell you, 2020 was one for the record books. Initial figures…
Read More