Pros & Cons of Freezing Your Credit
In a world where data breaches are increasingly common, many Americans are taking action to protect against credit and identity fraud. Freezing your credit (also called a security freeze) can be an effective way to ward off identity thieves and save yourself a lot of headaches and money down the road. A credit freeze temporarily suspends anyone…
Read MoreShould You Include Your Sweat Equity in a Business Plan?
Investors love it when entrepreneurs draw little or no money from their startups. It extends the cash available for research and other necessary fixed costs and gives the fragile, young company more “runway” to get to breakeven. What are you worth to the business? But when forecasting the ultimate viability of a business, many times…
Read MoreHow to Optimize Videos for Silence
Advances in communication technology and ever-changing user trends force digital marketers to adapt and adjust marketing strategies to match consumer needs and preferences. Videos embedded on websites and social media networks, with billions of active users, are designed to reach massive audiences and make videos the most effective way to get consumers’ attention and compel them to act.…
Read MoreDiversity Is Critical, & Not For The Reasons We Think!
This is one of those posts that starts with an apology or a disclaimer. I hesitated writing it, because what I am writing can be so easily misinterpreted, or I may be very naive/poorly informed. (I’m less worried about the latter, I know I need to learn) Diversity is important–it’s critical for our organizations. We…
Read MoreIRS Seizures: The Good, The Bad, And The Ugly
What Is An IRS Seizure? Along with tax penalties and tax lien filings, the IRS’s ability to seize a taxpayer’s property is one of its most potent weapons to encourage tax compliance. That is, in part, what makes a recent report from the Treasury Inspector General for Tax Administration (“TIGTA”) on IRS property seizures particularly troubling. Among other things,…
Read MorePersonal Story: How to Bring a Startup to Market
We have been involved in many new ventures, either directly or through the banks and agencies where we’ve worked. Now, at Flagship Marketing we see a lot of start-ups and scale-ups and we have a special interest in helping them grow. Following are some of our experiences of bringing a start-up to market. My earliest…
Read MoreSave Money When Taking Business Global
Pexels – CCO Licence Taking your business global can be an excellent way to increase your reach and boost your profitability. Whether you’re expanding into one new region or taking on the world, scaling up your business can lead to unparalleled success. Of course, transforming a national enterprise into a global business typically requires investment.…
Read MoreEverything You Should Know About Meme Marketing & Promotion
Memes are on the rise like never before. The moment we open any of the social media platforms, we can see people sharing memes. Memes are not only funny, but they can also even convey a message to the people. They are now an integral part of marketing and communicating with different audiences. It is…
Read More7 Ways to Get a Bank Interested in Your Startup
Many entrepreneurs are convinced that banks are not worth the effort for startups, especially early-stage ones that still don’t have a revenue stream, or collateral to back up their financing needs. A question I get from time to time is “Can I ever expect any backing from my bank for a great opportunity?” The short…
Read MoreAvoid These Text Marketing Mistakes, & Other Tales From Hawaii…
One group of realtors made a simple mistake with their text marketing… DON’T do the same thing! I was in Hawaii… don’t you wish every story started with that line? Anyway, about a year ago, I was in beautiful Hawaii for a little business, and a little vacation. A few days in, I was enjoying…
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