Why Your Marketing Department Needs a 360 Customer View
If you’re in the marketing world, chances are you’ve seen or heard of the term, ‘360 customer view,’ making a buzz. Suddenly, enterprise-level organizations are talking of customer personalization, aggregating data to build 360-degree views, and omnichannel interactions. While all this sounds great, there is little information on how companies can actually achieve a 360 customer view. Also,…
Read More8 Ways to Boost Your Marketing Strategies for 2021
It’s no big shock that 2020 was a weird year, the weirdest for many people worldwide. Trends were forced to change and not a single aspect of life and work remained unchanged. With the world hoping for a better 2021, a huge question that looms above everyone is: which things will change? Many people have…
Read MoreThe Five “Whys”
The “5 Whys” is a tool developed decades ago, attributed to Sakichi Toyoda in developing the Toyota Production System. Anyone involved in TQM or Lean knows about the “5 Whys,” and how to leverage them. It’s one of the most powerful collaborative tools to help us help our customers learn and think differently. It’s the…
Read MoreUse Creative Fundraising Instead of Equity or Debt
First, my story as an example Let me tell you the story of how I raised $100,000 to fill a gap needed to purchase a new home for my young family years ago. I had located a beautiful home that would be a stretch to finance and had arranged for a first mortgage from the…
Read More5 Key Areas Where Business Policy Needs To Be Readdressed
For small and large business owners, the business policy is the heart and soul of their brand. Everything rests on their ability to create and implement effective policies in all areas of their business. It’s a matter of fact, that good policy leads to good businesses. The opposite is true for bad policy. So it’s…
Read MoreRenting Storefront or Office Space? 8 Pros & Cons
You started your business at home. It has taken off in directions you didn’t expect. Now your house feels too small. Should you buy commercial space or should you wait? While your accountant should have a say in the matter, this article will try to help you decide whether your business needs a storefront or…
Read MoreHow a Small Business Can Use Forex Trading for More Profits
No matter what type of small business you own, you should be using, manipulating and exploiting Forex trading to increase your profits. In fact, in many cases, it is a legitimate way to increase your profits without having to increase your prices. What is Forex Trading? Forex or foreign exchange is a massive trading market…
Read MoreHow To Build Your Small Business To Last
Starting your own company is a thrilling prospect, for better or worse. It can be exciting, because you get to live the dream and be your own boss, but it can also be daunting knowing that there are no higher ups to take care of the big picture stuff for you. Coming to grips with…
Read More5 Keys To Negotiating Your Fair Share Of Any Startup
I always tell entrepreneurs that two heads are better than one, so the first task in many startups is finding a co-founder or two. You need to find the skills or experience you don’t have in business, technology, or money. So the first question I usually get is what percent of the company or equity…
Read MoreWant to Sell Effectively? Stop Talking!
So much of our training and our engagement strategies involve our talking. We’re taught how to pitch our solutions. We’re given scripts outlining what we should say to our customers. As managers, we too often get into “tell” mode. Even when we ask questions, they are carefully constructed to elicit the answers we want. Alternatively,…
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