6 Signs Your Startup Could Be The Next Exception
I tell entrepreneurs that Google was an “exception” to all the investment and startup rules, but I’ve always wondered what it takes to be an exception. Since every business is built by unique individuals, I’m totally convinced that exceptional people are the key to an exceptional company. To check out the Google founders, and because…
Read MoreHow to Pack More Value Into your Product or Service
In a market economy, there are any number of buyers and sellers of similar products. In order to beat out competition, most businesses will offer steep discounts. But this isn’t sustainable for many businesses. Fortunately, there are more commercially viable ways to attract customers without saddling the books with debt. Conventional mass advertising has reached…
Read MoreHow to Make Sure Your Franchise Succeeds
Buying a franchise is one of the most lucrative business decisions you can make. It ranks right up there with buying a house. After all, the financial commitment isn’t much different than the total funding required to buy a franchise. There are many franchise options, and some allow you to work at home. Choosing the…
Read MoreThe Great Resignation: What’s In Store For Your Business
There has been a shift in power… With lockdowns and logistical complications squeezing the life out of business in the last two years, the way we work has changed. In the beginning, layoffs were on the rise. It felt like big businesses had all the power, employees and small business owners were disposable. We decided to…
Read MoreWatch Out for These 6 Easy-to-Forget Expenses During Your Business’s 1st Year
The idea of starting a small business can be exciting to many would-be entrepreneurs, opening up the opportunity for job flexibility and the freedom to call your own shots. However, even though running a business can be fulfilling and offer the chance to build wealth, it’s not always the cheapest endeavor. If you’re interested in…
Read MoreHow To Choose the Best CRM Software to Suit Your Business
Having an efficient customer relationship management (CRM) software tool in place is vital for any growing business and especially startups. Long gone are the days of needing to scour through hundreds of spreadsheets in order to navigate your customer data, constantly hopping from one document or system to another. As startups embrace the many benefits…
Read MoreWhat’s the Best Way For Fleet Owners To Expand Their Fleet?
CC0 image: https://unsplash.com/photos/utMdPdGDc8M As a business grows, its fleet will need to grow. Buying new trucks or vehicles will always be an expensive, long-term commitment, however. Each new fleet investment should be considered carefully. Otherwise, the new vehicles may become a recurring expense that does not meet the business’s current or future needs. The right…
Read MoreHow Can Charities Mitigate the Risk of a Data Breach?
Data breaches have the potential to be devastating for any business, including charities and non-profit organisations. What, then, can charities do to mitigate the risk of a data breach? As businesses continue to store an increasing amount of personal data, belonging to both their customers and employees, the risk of a breach also becomes more…
Read MoreHow Will Inflation Affect Startups in 2022?
The recent global pandemic has impacted every part of our daily lives. The changes brought about by the coronavirus have been unprecedented. People have been forced to try and adapt to the new changes. Businesses and startups have also been affected by the pandemic. With rising inflation predicted by financial experts worldwide, many startups view…
Read More4 Killing Social Media Trends to Watch Out For In 2022
Image source: Freepik No doubt, digital marketing keeps changing at lightning speed especially when it comes to search engine optimization and social media. It seems like monthly there are emerging new social platforms, new digital tools, and changes to algorithms. One thing for certain is if you are a business or work in digital marketing,…
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