Yearning To Be Unemployed
Dave Kurlan went on a fascinating rant on LinkedIn. You should watch it. But his rant provoked me into making a confession. For years, I’ve had a desire to be unemployed—that is to work myself out of my current job. Let me be clear, I love working, I can’t ever imagine not working. I’m fortunate to…
Read More5 New Rules For Getting Customers To Advocate For You
Have you noticed that more companies beg you to participate in their business today? It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and…
Read MoreWhat is Effectively Connected Income?
Unlike FDAP income, the United States taxes effectively connected income (“ECI”) on a net basis. Effectively connected income is income that is effectively connected with the conduct of a U.S. trade or business. It also includes gains from the disposition of U.S. real property under FIRPTA, which are treated as ECI. Generally, when determining whether income constitutes effectively…
Read MoreHow to Increase Your Gift Card Sales Right Now
You’re likely to benefit from offering gift cards no matter what type of business you have or how small it may be. It’s a great way to boost your revenue since the market is projected to reach $2.7 trillion by 2027. Furthermore, shoppers also feel inclined to visit a store if they receive a gift…
Read MoreWhy Soft Skills Are Just as Important as Hard Skills in Customer Service
To any business owner, it would seem like a no-brainer that customer satisfaction is a top priority. With the advent of technology such as AI chatbots and online knowledge bases, it might stand to reason that with more avenues to getting their concerns answered, customers would be more satisfied than ever. However, that’s not the…
Read MoreCustomer empowerment? Blame the Internet.
Customer empowerment is moving so fast nowadays that many of us are running to just catch up. Yet if we don’t or can’t, it is a sure thing that someone else will. Yes, we can blame the Internet for this. But don’t close your eyes to the fact that your customers have grown to expect your…
Read MoreCreating a Strong Brand Identity Through Your Cloud Communication System
Branding expands beyond just your business’s visual identity like logos, packaging, and color palette. Your brand encapsulates the entire essence of your company. It is not only the physical features that contribute to your identity, but also the feeling or experience your brand invokes. All your touchpoints should reflect your brand’s persona. So naturally, this…
Read MoreHow to Do Keyword Research for Social Media and Beyond
Trust me when I say this: Keywords are equally important for social media campaigns as they are for your SEO campaigns. In this post we are going to examine some tools that you can use for conducting keyword research for your campaigns, for social media and more. Google Analytics With Google Analytics you get access…
Read More4 Ways to Increase Focus (From a Fighter’s Point of View)
As a former fighter, I tend to see many aspects of business through the lens of a Kickboxer. Whether that is competing to reach sales goals, onboarding new customers, or in this case, developing Focus. If you want to succeed in business there are many, many things that you need to do. But one of…
Read MoreWhat Deals Can You Get Shopping at Meijer?
Founded in 1934 by a Dutch immigrant named Hendrik Meijer, this supermarket certainly had humble beginnings. Considering that there are 259 stores across the US today, it’s not hard to see that the brand has come a long way over the years – and there are quite a few reasons for this. Image Credit If…
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