Branding expands beyond just your business’s visual identity like logos, packaging, and color palette. Your brand encapsulates the entire essence of your company. It is not only the physical features that contribute to your identity, but also the feeling or experience your brand invokes. All your touchpoints should reflect your brand’s persona. So naturally, this […]
Kim Sayers has been a content creator for over 3 years – writing for small businesses, specifically focusing on marketing, sales, and communication. She works with telecom experts at United World Telecom to gain insights into how businesses can use communication tools to effectively run their businesses. Follow her on LinkedIn.