Don’t Get Hurt by Social Engineering
Defending yourself against social engineering requires some special diligence from the top-down, but it’s completely manageable if you’re willing to put the work in. Here are three quick tips that every business owner should follow in order to tighten up their security…
Read More 6 Ways to Influence Purchasing Decisions through Social Media
Most businesses have at least a Facebook and Twitter page to make sure potential customers can find them online. But many of them don’t bother to do enough with their social media presence to influence their customers—or potential customers—to buy their products or services. Here’s how to do a better job with managing these critical marketing tools.
Read More Easy Steps to Getting Local Government Contracts: Part 2
It’s important to demonstrate your value to the agency that you are attempting to obtain a contract from. At the forefront, establishing trust through a healthy, long-term relationship with the agency you are looking to contract with is essential.
Read More 11 Key Traits of the Best in the Business
At some point in their life, hopefully everyone strives to be the best in their chosen profession. Most people think that being the best requires more intelligence, more training, and more experience. In reality, in business or even in sports, the evidence is conclusive that it is as much about how you think, as what you do.
Read More How to Name Your Business
A name is the cornerstone of your business—it sets the stage for your branding and identity. Just imagine if Target still went by its original name: The Dayton Dry Goods Company. If you’re about to start a business (or maybe are thinking about rebranding an existing business), you’ve probably been brainstorming for the perfect name.
Read More Talking About Features, Advantages, and Benefits
So many people get caught up in talking, especially salespeople, about features. Someone comes into your store, or on the telephone, or across the desk, and you are so focused on what your product does that you don’t talk about the benefits they are going to get from it. So remember to talk about the features and the advantages of those features, and the benefits that your customer is going to receive.
Read More Mastering PPC: Tips and Tricks for Text Ads
As you head down the road that is ad copy creation, the first stop you want to make is text ads. Text ads are one of the most commonly used ad formats. These ads can be used both in the search and content networks. For this post we’ll be looking specifically at running text ads on Google.
Read More Don’t Chase Everything that Shines
In the New York Times article Don’t Chase Everything that Shines, Adam Bryant interviews Sandra Kurtzig, CEO of the software management firm Kenandy. Sandra discusses her leadership style and how it has evolved since she first went into business. Here are a few ways that entrepreneurs can learn from Sandra’s approach to leadership:
Read MoreA Typical Day at 9 Round
Each day is filled with important activities for a small business owner. C.J. Pascuzzo of 9 Round Kickbox Fitness in Decatur, Georgia, shared with us how he organizes his day and manages his time to keep the business running smoothly.
Read More How far back can you amend taxes, and what forms are needed?
In order to obtain a credit or refund, an amended federal or state tax return must be filed within 3 years after the date you filed the original return or within 2 years after the date you paid the tax, whichever is later.
Read More