5 Secrets to Increasing Your Email Open Rates & Recipient Engagement
How do you ensure that your emails get read? Here are some email marketing best practices to get noticed and produce results. Incorporate these into your promotional efforts, and your returns will soar.
Read More Turn “Broadcast” into “Engagement”
Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective.
Read More Experiencing What Our Customers Experience
Too often, there’s a huge disconnect between our organizations and our customers. Our customers and prospects are frustrated with us and we don’t understand the frustration.They don’t get it, we don’t get it, there is a giant disconnect.
Read More 7 Reasons Why Your Digital Content May Be Turning People Away
With all that technology offers, it’s easy to lose its advantages when people cannot read your digital content. What do I mean by that? Let’s look at some of the reasons why your content may be turning people away.
Read More 3 Things to Avoid When Engaging a Decision-Maker
Success! You finally achieve the introduction to the decision-maker you have been waiting for. Here are three tips to make sure that your first meeting goes the right way, and builds the foundation for the future.
Read More Foursquare Advertising for Small Business
Foursquare, a social website and mobile application, is making noise in the business world with its new take on advertising. Offering business a new way of advertising to its over 35 million users, Foursquare ads might be a unique opportunity to attract your tech savvy clientele.
Read More Retirement Plans for the Small Business Owner: The Solo 401k
Self-Employed individuals and owner-only (and the owner’s spouse) businesses and partnerships can save more for retirement through a 401(k) plan. The Self-Employed 401(k) allows you to take advantage of this increased retirement and tax savings opportunity with a full range of investment options.
Read More How to Plan for the Future of Health Insurance
Ted Jenkin and Kile Lewis are the co-founders of oXYGen Financial, a financial services firm focusing on Generation X and Millennials. For the July 27 Success Saturday event, they met with Fran Tarkenton to discuss the future of health insurance for small business, how to prepare for the Affordable Care Act, and the right mindset for approaching important decisions.
Read More A Small Business’s Approach to Health Care Reform
Greg Abel is the co-founder and Director of Strategy & Client Services at Tailfin Marketing. For many years, Tailfin has offered health insurance to its employees, with a plan designed to get people on board. Like most small businesses, though, Tailfin is looking at what to do now that the Patient Protection and Affordable Care Act is coming into effect just around the corner. As with any big change, there are concerns and questions, but Greg also shared some of the things he’s doing to help navigate these unfamiliar waters.
Read More What type of form do I need for people wanting to volunteer their services?
We do not know the types of activities these volunteers would perform for your business, but it is unusual for individuals to volunteer their services to for-profit businesses. It is more common for nonprofit organizations to utilize volunteers.