3 Easy Ways to Start Writing an Ad
When writing sales copy, most people start with the headline. Why? Because the headline is the first thing to appear in the copy. And so the logic goes: Start at the beginning and finish at the end.
Read More A Cloud-Based Expansion to the Memory Storage of Your Brain
If you don’t know what Evernote is, the core idea is a cloud-based Note system. Think like sticky notes, but digital and they can be accessed from almost any device that has an internet connection.
Read More How can I track the performance of ads in publications?
Some forms of advertising lend themselves to a manual compilation of the customer usage and ROI calculations, for example: coupons, specific products, or price points. Also, customer surveys and direct inquiries (“how did you hear about us?”) methods are used.
Read MoreYour Elevator Pitch is Costing You Clients: Here’s How to Fix It
Defining what you do is way more difficult than doing what you do. Delivering the value to your client is easy—but being able to describe to a complete stranger what you do and how you do it, so that they are sufficiently impressed to want to hire you?
Read More Growth Requires a Different Kind of Capital
Growing companies usually require more working capital during their periods of rapid growth. In past insights we have calculated the amount of additional capital needed for a business as it grows, and the additional capital required is often surprisingly large.
Read More Increase Foot Traffic with Well-Designed Signs
Although they’ve been used for generations, signs are still excellent drivers of foot traffic to brick and mortar businesses. Signs should be a vital part of your offline marketing strategy to drive new customers and sales to your business.
Read More Doing the Right Thing When No One Else is Watching
Integrity: Sometimes we wonder if it exists anywhere anymore. The news can make us so jaded that we’re surprised when we hear that someone has actually done the right thing.
Read More VIDEO: How to Design a Brand That is Unique
You know what sets your company apart from your competitors, but does everybody else know? Being unique is an important part of branding. It lets the world know why people should purchase from you and not your competitors.
Read More Do You Need Directors and Officers Liability Insurance?
Many risks that your business faces are directed at your company’s actions. However, there are other dangers that apply specifically to individuals and their actions. Directors and Officers Liability Insurance (D&O) protects your company’s CEO, COO, CFO, and other corporate officers and outside directors.
Read More 5 Ways to Use Market Competition to Your Advantage
When envisioning and establishing my business, I focused on both short- and long-term goals. My short-term goal was to outgrow a local competitor’s annual gross sales. I knew I wanted to eventually compete with multimillion-dollar giants, but first, I needed to examine my strengths and their weaknesses.
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