Building a Fan Base for Your Franchise Business
During your franchise search, you’ve probably seen photos of long lines at grand openings and stories of people driving from far away when a new franchise location opened just to get a taste of their products.
Read More Why You Should Invest in Content Marketing
Content Marketing. How much good does it really do? Creating original content for conversation sake can quickly use up resources. However, 7 in 10 consumers say they prefer to learn about a company through articles rather than ads, and 61% are more likely to buy from a company that delivers custom content.
Read More 3 Ways to Make PR Painless
Any entrepreneur who knows a great public relations pro understands how valuable these people are. Their ability to take information and create a strategy and narrative for best communicating that information is nothing shy of genius—truly.
Read More 5 Tips for Preparing Your Call Center for the Busy Holiday
As the holidays approach, most businesses find that they must deal with extra demands on their call centers because of seasonal promotions, heavy vacation schedules, and temporary workers.
Read More How do you find a manufacturer overseas?
If you are interested in reaching out to an overseas manufacturer for your product, there are several different ways you could go about it. The following are the common approaches to locating foreign manufacturers.
Read MoreTalk to Your Competitors
Change is a constant in every walk of life. As a quarterback, you have to adjust what you’re doing not only every season, but every game, every half, every quarter, and even every play! It’s a constant chess match, with offense and defense adjusting and counter-adjusting and evolving their strategies quickly.
Read More Entrepreneurial Lessons from Detroit
Guaranteed lifelong employment and the comfortable pensions enjoyed by our parents and grandparents are rapidly becoming a thing of the past. The once-risky path of entrepreneurship seems increasingly less fraught with peril when compared with the ever-present prospect of layoffs faced by regular employees.
Read More The Best Clients I’ll Ever Defend
Is every potential client a good fit for you? Before you answer, think carefully: every single one? Fairly often, I get quizzical looks when I tell people that I work almost exclusively with small non-profit organizations and very small mission-driven businesses.
Read More Embrace Digital Personas Now Before It’s Too Late
As marketing continues to evolve, so does the tried and true exercises marketers have been doing for decades. Persona development is not exempt from this trend. Traditional persona development is still a powerful tool for marketers to use.
Read More Overcoming Excuses for Not Doing Something
The first step in overcoming excuses from anyone, whether it is your team, your hostess or your kids, is to stop accepting it. We have a tendency to just wave it off with a flip answer.
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