Remember that old adage of great speakers, “know your audience”? You think of it before you make a toast, start an argument, or crack a joke. And you should think about it before you tweet, too. On social media, your company is always in front of its audience. That’s why knowing your company’s following […]
Jack Holt is co-founder and CEO of Mattr. Mattr is easily accessible software that segments brands’ social audiences with personality analysis. Jack founded S3 Matching Technologies in 2001; tens of thousands of users, including Hewlett-Packard, the New York Stock Exchange, Proctor & Gamble, and others depend on these apps each day. Follow Jack on Twitter.