The Rope of Leadership and Influence
A powerful influencer does not pull hard; they pull gently. f a person wanted to utilize the message in order to manipulate, they could. But, it’s not good business and it’s not good life.
Read More What Call Volume Says About Your Sales Team
Call volume, or the number of dials made, is a top line measure of how your outbound prospecting team is doing. It is an indicator of each rep’s effort, not the caliber of their calls. But dials that lead to deals can only happen if your reps invest a lot of time into dialing.
Read More How the Right Customer Service Can Boost Your Customer Following
While working to entice new customers is important, it is far less expensive to retain current ones. Great customer service is a sure-fire way to earn customer referrals, which will in turn go the extra mile towards building your commercial rep.
Read More How to Handle Franchise Accounts
The ability to understand franchise accounts is arguably the most important skill that a franchisee can possess. While some franchisors will offer to take over this responsibility, franchisees need to have a comprehensive knowledge of franchise accounting practices for their own protection and control.
Read More 10 Skills an Entrepreneur Needs to Get Things Done
Getting things done effectively in a startup requires total individual and team accountability. You can’t afford excuses and multiple people doing the same job.
Read More Newsjacking for Content
Creating new, engaging content is often an uphill battle for marketers. One way to continuously produce fresh content that your readers will find interesting is “newsjacking.”
Read More Lessons from Phil Horlock
Every small business owner has to deal with problems. Phil Horlock, CEO of Blue Bird Corporation, learned a lot about solving problems during 32 years at the Ford Motor Company, and now he puts those lessons to use in his own company.
Read More 3 Small Businesses Doing Big Things with Social Media
I really want to dive into what trends I see in marketing and how to continue to properly tell your story in a noisy, social and quickly changing world. In this first post, I analyzed a few small businesses and the content they are posting on social networks.
Read More The Real Cost of Overtime
Whether you pay hourly or by salary, overtime is expensive and often not worth the expense. In most cases your employees should be able to complete their work in the 40 regular hours each week.
Read More Customer Experience is Single Most Exciting Opportunity for 2014
According to a newly-released report from eConsultancy and Adobe, customer experience (CX) is the single most exciting digital experience for 2014.
Read More