Top Marketing Fails
Many companies find that their marketing message gets “lost in translation” during international ad campaigns. Whatever the result, there is a seemingly endless list of companies who have committed serious marketing fails over the past few decades.
Read More The 3-Step Dance: Creating a Great Company
Creating a great company in a relative vacuum is an exercise in complete trust that the entrepreneur knows what’s best for the customer. I’ve developed the three step dance in order to help form a repeatable method of how to create a great company from an early idea.
Read More Are You Planning to Get Engaged?
Whether you are single or married, you may need to get engaged this year! According to a recent Gallup Study on the State of the American Workplace there is a definite link between employee and customer engagement to customer growth and even to EPS.
Read More Small Business Lending 2.0: The Technological Revolution
When new technology sprouts up, there is often a battle between two entities: old guard vs. new. Normally, the old guard will hold on to its original ways as long as possible until it has no choice but to adapt.
Read More 6 Steps to Win City Contracts
The New York City Department of Education (NYC DoE) is the largest system of public schools in the United States. At any given time, there are literally hundreds of contracts open to the market for potential bids.
Read More 5 Hacks to Build a More Productive Environment in 2014
Giving the processes that drive your company regular tune-ups will keep your team productive, motivated, and satisfied over the course of the year. Here are five straightforward hacks to make your team more productive in 2014.
Read More Entrepreneurs Need Experience More Than an MBA
I don’t have an MBA. I used to fear that this would put me at a disadvantage in starting my own company, but now I’m convinced that it may be the other way around.
Read More 3 Places to Find Content Writers
If you’re building a blog, or blogging to support a business, you know that you need content. Lots of content. How do you crank out post after post and still keep your business cranking?
Read More The Customer is Always Right? What to do When a Customer Abuses Your Employee
Business is more customer-centric than ever before and that’s a good thing. However, there are times when customers can become abusive.
Read More 37 Ideas for Motivating Your Employees
A good job is hard to find, but every entrepreneur knows a good employee is even harder to keep. As an entrepreneur, one must ensure his or her company is staffed with people who look forward to coming to work every day for more than a paycheck.
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