6 Business Tools That Make Life Easier

The day-to-day of a small business owner can be extremely busy—something the most skilled multitasker would have trouble handling. Below is a list compiled of 6 business tools designed to help small business owners breathe a little easier.
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Using Barter to Boost Sales

Businesses can utilize barter to boost sales production. It’s easy, it’s smart and it works like a charm. In its simplest form, bartering involves an equal trade. One business swaps a good or service for another.
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Why Your Business Name Matters

You might be thinking, well, of course the name of my business matters. But are there any of us who have not heard a business name and wondered, what in the world were those people thinking?
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Top Marketing Fails

Many companies find that their marketing message gets “lost in translation” during international ad campaigns. Whatever the result, there is a seemingly endless list of companies who have committed serious marketing fails over the past few decades.
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The 3-Step Dance: Creating a Great Company

Creating a great company in a relative vacuum is an exercise in complete trust that the entrepreneur knows what’s best for the customer. I’ve developed the three step dance in order to help form a repeatable method of how to create a great company from an early idea.
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