Top Small Business Trends in 2014
In the age of entrepreneurship, small businesses are increasingly learning how to adapt to a consumer-based market. As a result, it’s important to keep on top of new practices that will help give your business a competitive edge. Check out these emerging top small business trends in 2014.
Read More 7 Reasons You Should Start a Business Today
If you’ve been hesitating about starting a business, this post is designed to light the fire under you. If you’re reading this post, you evidently have interest in becoming an entrepreneur. But maybe fear is holding you back. You’re not alone in that regard.
Read More Do You Know Who Your Brand Cheerleaders Are?
Who are the people who say good things about your business or nonprofit organization? Do you know? “Fans” aren’t the same as customers. Further, not all “customers” are equally committed to a brand.
Read More 22 Social Media Facts and Statistics You Should Know in 2014
There was a tipping point last year that has major implications for business and brands. It will impact publishing and marketing strategies and tactics in the future.
Read More 37 Ideas for Motivating Your Employees
A good job is hard to find, but every entrepreneur knows a good employee is even harder to keep. As an entrepreneur, one must ensure his or her company is staffed with people who look forward to coming to work every day for more than a paycheck.
Read More Turnkey Franchises
You’ll see the word “turnkey” on a lot of franchise business opportunity materials, in phrases like “turnkey franchises” to “turnkey marketing.” Not all franchisors mean the same thing by this word, though.
Read More Social Media Part II
Why should you be on social media? Not only are your competitors there, trying to capture mindshare among your customers, but your customers and potential customers are there, too. Without being on social media, you’re asking customers to find you on their own, in an age where customers expect businesses to have a social media presence.
Read More The Super Bowl Ad That Actually Sold Something!
Super Bowl XXXLVIII was filled with all the commercials you’d expect… the kind that make you laugh or tear up, but leave you struggling to remember the company that ran the ad or what they were trying to sell.
Read More Why Mobile Apps Will Drive the Future of Marketing
Virtually every day, new evidence emerges of the consumer shift to mobile. Businesses can utilize specific-use mobile apps to enhance and/or simplify the customer experience with their brand.
Read More Businesses Are Moving Away from Physical Offices
There is a growing trend in business of firms moving away from having a physical presence. Just about every start-up I see does so without an office. And many of these entrepreneurs are determined to continue to operate without one.
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