Kindness Does Matter in Business

Spontaneous kindness makes such an impact of customers and employees and we just cannot forget about the power of this concept. Another recent research poll showed that the the brand attribute that customers had found important (up by 391% over 3 years) was “kindness and empathy.”
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The “Inciting Incident” and Investors

If you are a screenplay writer, you are familiar with the dogma of the inciting incident. In a movie, the inciting incident is the event at the beginning of the story which causes the hero’s life to be completely transformed and irrevocably changed, and which makes the whole story unfold.
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