The 9 Website Performance Metrics That Matter
When it comes to marketing your business online, simply having a website isn’t enough to make your brand successful. You need a website that actually works at attracting and converting new customers.
Read More KPIs for Franchises
Before you invest in a franchise, you do plenty of research, looking at the financial health and performance of the corporation and of individual franchises. How will you measure the health and performance of your own franchise business?
Read More Create a Ten Percent Profit Model
Most entrepreneurs, when starting to model their business operations using a spreadsheet, start with expected revenue by month. Then they calculate cost of sales, and then project their expenses, to find the bottom line profit or loss each projected month.
Read More What Are Direct Sales Red Flags?
Direct sales red flags are something that someone says that gives you a clue that they are interested in something you have to offer. Many direct selling companies call them red flags but I prefer the term window of opportunity.
Read More How to Keep Your Customer Service Sizzling All Summer Long
For many businesses, summers tend to move slowly. The days are longer, the weather is nicer, and most businesses report experiencing a lull during the hotter months. While that’s not necessarily bad, it can still affect how a business runs.
Read More Do Your Signs Send the Right Customer Service Message?
Signs can reinforce your brand and your customer service commitment or they can negate the very image you are trying to project. When was the last time you did an audit of the visual first impressions received by your customers?
Read More An Innovative Way to Cut Employee Stress and Increase Productivity
A marketing company in the UK has managed to improve the well-being of its employees after allowing them to use a games console at work. Since last February, the staff at Vertical Leap have used the Xbox One for some much needed down time
Read More How to Broaden Your Search for the Right Investors
If you’re part of an accelerator or startup, the SEC just granted you a new way to approach funding in 2014: the right to solicit a broader range of investors.
Read More I have a storefront selling both retail and private label herbal supplements. I am considering direct sales, where do I start?
Network marketing, or MLM, is now a large and mature industry with numerous offerings. Though consumer products (household items, skin care, etc.) are marketed differently than business products, certain basic marketing techniques or principles apply to essentially all MLMs.
Read More The Value of Conflicting Opinions on a Corporate Advisory Board
When President Lincoln was choosing his Cabinet, he turned to his three fiercest Republican rivals—people against whom he’d run!—and top Democrats. Lincoln virtually assured that every meeting would erupt in conflict.
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