Government Contracts: A Win-Win for Everyone
The federal government and small businesses go together like bread and butter. When they work together, the governmental entity gets to work with a specialized small business and often has access to upper management that it would not have otherwise.
Read More 5 Reasons Your Display Ad Campaign Isn’t Working
Surfing the web these days, you might notice that a one-time view of a trendy shirt will quickly follow you around the Internet. Look up engagement rings, and you’ll be bombarded with ads for wedding venues and flowers. Perform a search for a concert, and that band will fill your feeds and display ads.
Read More 5 Ways to Use Technology to be a Better Manager and Business Owner
Remember the days when we relied on ledger books, fax machines, and hard copy memos to conduct business? Technology has certainly changed the way we run our companies by helping us function quicker and more efficiently.
Read More 5 Entrepreneur Ideas That Investors See Too Often
In some cases, these are concepts that have already been done too many times, and the space is crowded. In others, the concept has been tried too many times, or no one has yet succeeded in making any money. Or both. Here are my favorites.
Read More Email Monetization: How to Get the Most Out of Your Email Marketing
Want to know just how effective email marketing is in 2014? Well according to a recent study, email marketing has an ROI of 4,300%, and is largely considered to be more successful than content marketing, social media marketing, PPC, offline direct marketing, mobile marketing, affiliate marketing, and more.
Read More Payments to Independent Contractors
Payments to Independent Contractors can be a very grey area within the tax law. Often times I am asked the question, “Should my employees be given a W-2 or Form 1099-MISC for there pay?”
Read More Financing Challenges for Flower Shop Owners
Has your flower shop repeatedly applied for funding only to be denied? You’re not alone. Many small business owners—including florists—are reporting limited access to capital, making it difficult for them to aggressively pursue growth opportunities.
Read More Don’t Think Your Business App is too Small
Small business owners toying with the idea of developing a mobile app to promote their companies might find themselves heartened by the immensity of the market but at the same time frightened away by the magnitude of the competition.
Read More How to Manage Poor Customer Feedback
In this digital age, virtually every company receives customer feedback online. It takes just a few clicks for potential customers to find a wealth of information from your client base about your company.
Read More 4 Simple Ways to Get Started on Your Branding Strategy
Good branding is essential for every business, no matter how big or small. Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall.
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