20 Twitter Facts and Stats You Need to Know in 2014
What first attracted me to Twitter and social media six years ago was that you could achieve world wide marketing for free. It’s called organic reach. This enabled bloggers to build global brands.
Read More Never Overlook the Importance of Communication
A strong business starts with strong communication. What are some of the things you can do to foster good communications in your small business?
Read More 5 Secrets to Success
It has now become clear to me that saying less is much more powerful than talking. Listening and asking questions is not only admirable and impressive—it makes you smarter and puts you in a better position.
Read More Before We Can “Teach” Our Customers, We Have to Learn From Them
Teaching our customers is a cornerstone of Challenger, Insight Selling, and just plain good sales practice. We want to help our customers learn. It’s actually not that new a concept—we’ve always taught our customers something. It used to be about our products, or our solutions, or our companies.
Read More The Secret to Productivity, In One Sentence
The great Bud Grant, my football coach with the Minnesota Vikings, never made motivational talks before the game. He always said to me, “Well, if I have to go and motivate you before the game, and you need me to make a pep talk, then you’re in the wrong profession.” And that made sense to me.
Read More Return Policy and Sales
A return policy is a crucial component of any sales and marketing strategy. However, so many businesses forget how important it is to their ability to sell products and services.
Read More Convert a Non-Commercial Space into an Inspiring Office
A couple of years ago, a start-up incubator in Stockholm received plenty of publicity when it converted a former Greek Orthodox Church into a co-working space for start-ups.
Read More Beautiful Fonts for Your Website
When putting together a website, your font choices are just as important as your content. Within the past few years fonts are being made available online for web designers.
Read More What’s Your Employment Brand?
Did you know your company has an employment brand? Whether by design or default (usually by default) every company has its own employment brand. I talk to many small business owners who tell me they have difficulty attracting and retaining the talent they need to grow their businesses.
Read More Am I on the right track with my elevator speech?
You are correct that you need to make it clear exactly how you help your clients and/or exactly what your mission is. Also, if you can leave people wanting to learn more, that is a plus.
“Solutions” is vague business jargon in our opinion so you may want to consider how to focus more effectively on the benefit that is derived from your services or on how it helps clients rather than on the mechanism.
Read More “Solutions” is vague business jargon in our opinion so you may want to consider how to focus more effectively on the benefit that is derived from your services or on how it helps clients rather than on the mechanism.