YEC
The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Follow the YEC on Twitter @YEC.
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7 Keys to Building a Successful Brand
A brand’s visual elements are only half of the story. Less tangible assets such as corporate culture, how the executive team and even how employees conduct themselves are all part of a brand’s DNA.
How Much Should You Invest in Marketing?
If you’re wondering what your marketing budget should be, you’re not alone. This is the million-dollar question: How can you be sure you’re spending the right amount of money on the right types of marketing?
The 3 Most Important Lessons I’ve Learned from Starting Up
I’ve been an entrepreneur for more than half my life. At 16, I founded Buzz Marketing Group, the youth marketing and influencer agency I still run today. It’s been a long road to get to where I am today, but I’ve loved every minute of this journey.
5 Steps for Getting Your Product Into Stores
Compared to department stores, boutiques and small retailers are generally easier to work with, as long as you set the payment terms upfront.
3 Key Strategies for Pricing Your Product
When we first launched Ministry of Supply, we sold our Apollo shirt for a whopping $128. Our price for the shirt then moved down to $88, back up to $108 and finally landed on $98.
5 Tips for Designing a Corporate Wellness Program
Corporate wellness cannot be treated as a band-aid, and you definitely won’t be able to find it in a fitness app. Engagement, motivation, support and strategy are the keys to a successful program.
6 Ways to Make Relocating Your Startup Super Simple
Running a startup is stressful. Running a startup while in the process of moving locations is even worse. Running a startup while moving your company and 27 others can be downright debilitating.
5 Crucial Leadership Lessons from a Working Mom
I have been an executive director for 10 years, a mom for three, and I have a lifetime of work ahead of me. Five key things have helped me get to where I am today and will continue to guide me in the future:
37 Ideas for Motivating Your Employees
A good job is hard to find, but every entrepreneur knows a good employee is even harder to keep. As an entrepreneur, one must ensure his or her company is staffed with people who look forward to coming to work every day for more than a paycheck.
The Evolution of Public Relations
The only industry changing more quickly than PR is the media, and the two are inextricably intertwined. Beyond the mechanics of how we communicate with audiences, the heart of good PR has been, and will be the same.