Susan Solovic
Susan Wilson Solovic is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com and USA Today bestselling author, and attorney. She was the CEO and co-founder of SBTV.com—small business television—a company she grew from its infancy to a million dollar plus entity. She appears regularly as a featured expert on Fox Business, Fox News, MSNBC, CNN, CNBC and can be seen currently as a small business expert on the AT&T Networking Exchange website. Susan is a member of the Board of Trustees of Columbia College and the Advisory Boards for the John Cook School of Entrepreneurship at Saint Louis University as well as the Fishman School of Entrepreneurship at Columbia College.
Latest
Small Business and Entrepreneurship: Where Do You Stand?
There are areas where small business and entrepreneurship cross over, but there are other areas where they diverge. If you are going into business for yourself, or if you already own a small business, it’s…
Micromarketing Benefits: Great Rewards for a Challenging Strategy
A guy used to joke that he was working on selling an old bicycle inner tube for a million dollars. People would look at him and say, “You’re crazy! Who’s going spend a million bucks…
Create a Small Business Focus Group for Insights, Loyalty, and Profits
Would you take our online survey? How many times have you seen that question lately? It seems to pop up for me a few times a day and I virtually always click “NO” or simply…
10 Businesses You Can Start for $1,000 or Less
Mighty oaks from little acorns grow. – Traditional English proverb. I’m willing to wager that many of you reading this have a regular routine of stopping by your favorite local barista each day to pick up…
Small Business Leadership: Are You a Queen Bee or a Worker Bee?
“Nothing gets done around here unless I do it myself!” Have you ever said that? If you have, it may be telling you a lot about your leadership. While it’s important for small business leaders…
Your Small Business YouTube Strategy: 8 Videos You Should Be Using
Sometimes the world of online video can seem like it’s in an incredible a state of turmoil. Right now Twitter is either shutting down or selling Vine. Blab is being repurposed (maybe). Yet for your…
Free (and Honest) Small Business Owner Job Description
I have stressed the importance of creating job descriptions before you start hiring to expand your small business. But I recently realized that I’ve never discussed a job description for the actual small business owner. Instead of…
Yelp Killed the “Soft Opening”—What Can You Do About It?
I have a friend who spent most of his life in California. He lives in Tennessee now and loves it, but he’s always on the lookout for a good Mexican restaurant. He’s only found a…
5 Benefits of Leveraging the Small Business Checklist
While it doesn’t get loads of attention like some other special days, Checklist Day (October 30) should be on the calendar of every small business owner. Let’s look at five incredible benefits you can get…
How to Create a Core Team You Can Trust
How many times have you heard this line in a movie: “I don’t know if I can trust you…”? The line always comes at a pivotal moment. If there isn’t any trust, then the love…