Susan Solovic
Susan Wilson Solovic is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com and USA Today bestselling author, and attorney. She was the CEO and co-founder of SBTV.com—small business television—a company she grew from its infancy to a million dollar plus entity. She appears regularly as a featured expert on Fox Business, Fox News, MSNBC, CNN, CNBC and can be seen currently as a small business expert on the AT&T Networking Exchange website. Susan is a member of the Board of Trustees of Columbia College and the Advisory Boards for the John Cook School of Entrepreneurship at Saint Louis University as well as the Fishman School of Entrepreneurship at Columbia College.
Latest
3 Examples of Niche Marketing vs Differentiation
The riches are in the niches. That’s a truism I often cover in great depth when I’m doing a keynote presentation for an industry group or business conference. I also discuss the importance of differentiation….
For Online Success, Master the Squeeze Page
“Squeeze page” is a term everyone who does any digital marketing should know and understand. A squeeze page is most often a special kind of landing page; it’s a landing page designed to capture the…
Get the Most from People: Don’t Make Them Major in the Minors
“I like to bang my head against the wall because it feels so good when I stop!” A friend’s mom used to say that (along with a lot of other colorful adages) and I used…
Personal Branding and Social Media: The Potent One-Two Punch
A smart personal branding and social media program make it easy for people to find your needle in the haystack – whether that “needle” is you personally or your business. There has been a growing trend…
How to Set Goals for Your Employees That Lead to Success
I was talking to a young professional the other day and he mentioned that he was signing up for an online course. He explained that it was one of the goals he and his boss…
Are Your Small Business Goals Too Low?
National “Reach as High as You Can” Day is on April 14, and no, it’s not a day to make you feel guilty about not doing your calisthenics. For small business owners, it’s a day…
2 Strategies to Start Your Small Business While Working Another Job
There are thousands of wannabe-entrepreneurs sitting at desks right now who want to dump their jobs. What they need is a strategy so they can start their small business while working their full-time job. This…
3 Ways to Beat Small Business Owner Isolation
“One is the loneliest number that you’ll ever do…” Harry Nilsson wrote that lyric and Three Dog Night had a major hit with it in 1969. I think it’s a lyric that speaks strongly to…
Your Sales Invoice Should Be a Valuable Tool for Your Company
I’m willing to guess that you’ve given some thought about how your communication looks. You probably have nice stationary and many of you also have figured out how to send emails that include your company…
4 Keys to Understanding and Leveraging Customer Panel Surveys
See if you’ve received any requests that sound like this: We want to give you the chance to play a role in helping us develop and improve our financial products and services. To do so,…