Susan Solovic
Susan Wilson Solovic is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com and USA Today bestselling author, and attorney. She was the CEO and co-founder of SBTV.com—small business television—a company she grew from its infancy to a million dollar plus entity. She appears regularly as a featured expert on Fox Business, Fox News, MSNBC, CNN, CNBC and can be seen currently as a small business expert on the AT&T Networking Exchange website. Susan is a member of the Board of Trustees of Columbia College and the Advisory Boards for the John Cook School of Entrepreneurship at Saint Louis University as well as the Fishman School of Entrepreneurship at Columbia College.
Latest
Bye-bye Boomers! Adios Gen Xers! Millennials in Management
As we look toward the coming year, I think it’s a good time to take a “long view” of how we are assimilating Millennials into our companies. The position of Millennials in the workforce is…
A Sure-Fire 3-Step Email Inbox Weight Loss Program
The first days of a new year are always a time to recommit ourselves to establishing beneficial habits and jettisoning things, circumstances, and relationships that are holding us back. But if the truth be told,…
A Lesson from Pringles: How to Promote Your Brand More Creatively
It’s always a smart idea when you can get a practical (and free) marketing lesson from a multi-million-dollar ad agency. Today we thank Pringles for picking up the tab and giving us a great example…
Are You Using This Clever Facebook Strategy to Boost Your B2B Sales?
Most of us have developed at least fair skills at Google searches, but for many small business owners there may be a search platform that will pay far quicker dividends than Google. I’m talking about…
How to Post Your Local Business Video to Google Maps
Whether you love or hate Google, you must admit that it’s a company that doesn’t let the grass grow under its feet and we’re really seeing that with its Local Guides program. For the local…
Does Your Small Business Fit One of My Stereotypes?
I was thinking about all the different types of small businesses where I’ve been through my life and began to wonder if I could categorize them – even stereotype them. It has a lot to…
What to Do When Snopes Rejects Everything You Believe!
See if you’ve ever been caught in this personally embarrassing social media scenario: You find something in the news that gets your blood churning because it aligns perfectly with your thoughts and opinions. You post…
7 Reasons Why Investors Won’t Back Your Startup
No, no, no! Toddlers expect to hear that, but when you’re a grown adult with an idea for “the next big thing” and investor after investor tells you no, it’s not only painful, it can…
The Challenge of Boosting Growth in a Low-Inflation Economy
For anyone who was around during the hyper-inflation days of Presidents Ford and Carter, the current economic climate as something of an Alice-in-Wonderland feel. I say this because in those days the Fed was continually…
6 Management Mistakes That Will Kill Employee Motivation
I was talking to an elementary school teacher the other day who works for a major school district. While there are many things she likes about her job, her list of complaints was pretty long….