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Home / Archives for Susan Solovic

Susan Solovic

10 Ways to Market Your Small Business on a Shoestring Budget

Feb 26, 2014 By Susan Solovic

These ten, inexpensive marketing strategies will help you engage customers, build relationships, and ultimately keep your brand top-of-mind.

Filed Under: Marketing Your New Business Tagged With: Collaboration, Community, Discounts, Marketing, Networking, Saving Money, Susan Solovic

What to Do When Customers Don’t Pay

Feb 19, 2014 By Susan Solovic

A few weeks ago, I received an email from a frantic new business owner. One of his clients—a very large company—had an outstanding invoice that was 90 days past due. Concerned and cash-strapped, he wanted to know what he should do.

Filed Under: Payments and Collections Tagged With: Cash Flow, Communication, Invoicing, Mistakes, Payments, Solving Problems, Susan Solovic

The Customer is Always Right? What to do When a Customer Abuses Your Employee

Feb 11, 2014 By Susan Solovic

Business is more customer-centric than ever before and that’s a good thing. However, there are times when customers can become abusive.

Filed Under: Customer Service Tagged With: Customer Service, Employees, Listening, Solving Problems, Susan Solovic, Team

How Your Small Business Can Transform a Reluctant Buyer

Feb 4, 2014 By Susan Solovic

You can’t always turn a reluctant customer into a buyer. Your product simply isn’t going to be right for everyone. But I think it’s more important to understand the bigger picture and take an “organic” approach to turning the corner and closing the sale with a reluctant buyer, and it all starts with your self image.

Filed Under: Sales Activities Tagged With: Relationships, Sales Strategies, Susan Solovic

Want to Sell More Stuff? Raise Your Prices

Jan 23, 2014 By Susan Solovic

Nearly every small business wants to sell more stuff— stuff being whatever your product or service is. After all, your business can’t survive if you aren’t selling stuff and generating revenue. But not all sales are the same, and selling the wrong way can ultimately hurt your small business.

Filed Under: Pricing Strategy Tagged With: Competitors, Differentiation, Discounts, Mistakes, Pricing Strategy, Revenue, Susan Solovic, Value

Could a PEO Help You Grow Your Small Business?

Jan 14, 2014 By Susan Solovic

Owning a small business or start-up most likely means you’re wearing many, many different hats. One minute you’re the receptionist; the next the stock-boy; then, the delivery man; and the sales rep; and the human resource director, and on, and on, and on.

Filed Under: Operations Tagged With: Business Services, Employees, Operations, Outsourcing, Susan Solovic

Three Cheers to Our Mentors: Helping Build Small Business Success

Jan 6, 2014 By Susan Solovic

A mentor is someone who has been there before, done that before, and wants you to avoid the pitfalls and perils he or she experienced. Mentors are imperative to the success of any entrepreneur.

Filed Under: Relationships Tagged With: Government, Mentors, Networking, Relationships, SBA, SCORE, Susan Solovic

Make the Lost Week a Busy Week: Kick-Start Success for 2014

Dec 23, 2013 By Susan Solovic

It’s known as the “lost week”—the week in between Christmas and New Years. Unless you’re in retail, chances are your business is almost dead during that week, so it’s tempting to take the week off.

Filed Under: Operations Tagged With: Learning, Planning, Susan Solovic, Taxes, Time Management

Get Your Small Business Growing: Get Creative

Dec 12, 2013 By Susan Solovic

As a history major, I understand the past is a great teacher. We learn from our experiences and they can serve as a solid base upon which to build. However, as they say, “If you keep doing the same things, you’ll keep getting the same results.” And in today’s dynamic, rapidly changing marketplace, you’ve got to be willing to shake things up a bit.

Filed Under: Innovation Tagged With: Creativity, Innovation, Personal Outlook, Planning, Susan Solovic

Holiday Sales Go Up: So Does the Risk of a Cyber Attack

Dec 3, 2013 By Susan Solovic

The holiday shopping season not only brings a boost in sales but also an increase in cyber theft. Thieves prefer to target small- to medium-sized businesses because so many lack the resources or expertise to manage cyber-security effectively.

Filed Under: Security Tagged With: Data, Holidays, Network Security, Planning, Susan Solovic

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