Susan Solovic
Susan Wilson Solovic is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com and USA Today bestselling author, and attorney. She was the CEO and co-founder of SBTV.com—small business television—a company she grew from its infancy to a million dollar plus entity. She appears regularly as a featured expert on Fox Business, Fox News, MSNBC, CNN, CNBC and can be seen currently as a small business expert on the AT&T Networking Exchange website. Susan is a member of the Board of Trustees of Columbia College and the Advisory Boards for the John Cook School of Entrepreneurship at Saint Louis University as well as the Fishman School of Entrepreneurship at Columbia College.
Latest
10 Ways to Market Your Small Business on a Shoestring Budget
These ten, inexpensive marketing strategies will help you engage customers, build relationships, and ultimately keep your brand top-of-mind.
What to Do When Customers Don’t Pay
A few weeks ago, I received an email from a frantic new business owner. One of his clients—a very large company—had an outstanding invoice that was 90 days past due. Concerned and cash-strapped, he wanted to know what he should do.
The Customer is Always Right? What to do When a Customer Abuses Your Employee
Business is more customer-centric than ever before and that’s a good thing. However, there are times when customers can become abusive.
How Your Small Business Can Transform a Reluctant Buyer
You can’t always turn a reluctant customer into a buyer. Your product simply isn’t going to be right for everyone. But I think it’s more important to understand the bigger picture and take an “organic” approach to turning the corner and closing the sale with a reluctant buyer, and it all starts with your self image.
Want to Sell More Stuff? Raise Your Prices
Nearly every small business wants to sell more stuff— stuff being whatever your product or service is. After all, your business can’t survive if you aren’t selling stuff and generating revenue. But not all sales are the same, and selling the wrong way can ultimately hurt your small business.
Could a PEO Help You Grow Your Small Business?
Owning a small business or start-up most likely means you’re wearing many, many different hats. One minute you’re the receptionist; the next the stock-boy; then, the delivery man; and the sales rep; and the human resource director, and on, and on, and on.
Three Cheers to Our Mentors: Helping Build Small Business Success
A mentor is someone who has been there before, done that before, and wants you to avoid the pitfalls and perils he or she experienced. Mentors are imperative to the success of any entrepreneur.
Make the Lost Week a Busy Week: Kick-Start Success for 2014
It’s known as the “lost week”—the week in between Christmas and New Years. Unless you’re in retail, chances are your business is almost dead during that week, so it’s tempting to take the week off.
Get Your Small Business Growing: Get Creative
As a history major, I understand the past is a great teacher. We learn from our experiences and they can serve as a solid base upon which to build. However, as they say, “If you keep doing the same things, you’ll keep getting the same results.” And in today’s dynamic, rapidly changing marketplace, you’ve got to be willing to shake things up a bit.
Holiday Sales Go Up: So Does the Risk of a Cyber Attack
The holiday shopping season not only brings a boost in sales but also an increase in cyber theft. Thieves prefer to target small- to medium-sized businesses because so many lack the resources or expertise to manage cyber-security effectively.