Susan Solovic
Susan Wilson Solovic is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com and USA Today bestselling author, and attorney. She was the CEO and co-founder of SBTV.com—small business television—a company she grew from its infancy to a million dollar plus entity. She appears regularly as a featured expert on Fox Business, Fox News, MSNBC, CNN, CNBC and can be seen currently as a small business expert on the AT&T Networking Exchange website. Susan is a member of the Board of Trustees of Columbia College and the Advisory Boards for the John Cook School of Entrepreneurship at Saint Louis University as well as the Fishman School of Entrepreneurship at Columbia College.
Latest
Untapped Employee Talents are Buried Business Treasures
When you hire an employee, you focus on the skills which are necessary for that particular job. But that employee may have hidden talents which could help you take your business to the next level….
Is Your Business “Moving” or “Pivoting” to Meet Customer Needs?
Remember when UPS was going with the slogan, “Moving at the speed of business”? It wasn’t a bad slogan. However, marketing experts say that when UPS dropped “Moving at the speed of business” and adopted…
3 Ways to Get Your Product in Stores and in Front of Buyers
Does your small business sell a product or service that needs to get in front of a larger audience, or find its way into more stores? Maybe you’re trying to sell it online right now,…
What Small Business Can Learn from the Star Wars Marketing Blitz
It almost seems unfair, doesn’t? I’m talking about the Disney-Lucasfilm connection and therefore also the Star Wars franchise. But instead of sitting here wallowing in envy of this super heavyweight marketing marriage, let’s look at…
A Creative Way to Get Products in Front of Willing Buyers
Twitter is adding buy buttons. Instagram is doing the same. Amazon offers same-day grocery delivery in several markets. All of these are retail experiments to discover the ideal strategies that use technology to connect buyers…
How to Use Mass-Customization to Broaden Reach and Boost Bottom Line
While we know that “one size fits all” is seldom—if ever—true, we know that in sales the more people who are good fits for our products and services, the more profitable we’ll be. This fundamental…
Need a Growth Strategy? Avoid These Epic Fails.
What do startups and mature SMBs have in common? The need to develop and implement an effective growth strategy. This always proves easier said than done and that is in part due to the fact…
Discover How These Two Web Design Trends Can Boost Your Engagement
If you’ve ever wanted to say something like, “As far as I’m concerned all web designers can go to you know where!” it looks like your request has been granted. Okay, I’m not talking about what…
What You Absolutely Should NEVER Outsource in Your Small Business
It’s so easy to outsource projects and tasks in your small business today that the possibilities seem endless. In fact, your small business can economically accomplish a lot of things that yesterday could only have…
Are Independent Contractors the Answer to Your Staffing Needs?
I get a lot of questions from my community about using independent contractors and/or freelancers instead of going through the hassle and expense of actually hiring employees. It’s tempting to categorize workers as independent contractors (ICs)…