SEER Interactive
SEER brings a wealth of knowledge that collectively spans decades of Search Marketing, SEO and Analytics experience. Our team likes to win—A LOT, and not in a trip-an-old-lady-down-a-flight-of-stairs-to-win way. Search engines are our scoreboards. We’re able to use our Twitter, Facebook, and YouTube channels to reach every facet of the Search and Business communities. By freely sharing best practices, strategies, and insights, we lift the industry as a whole and call out spammers, scammers and overall snake oil salesmen.
Latest
How Not to Lose Traffic for a Seasonal Category or Page
If you have an eCommerce site with seasonal products or sales that are only up for a short time, you’ve likely run into the issue of what to do with those pages when they are empty.
Cancelling One on Ones
As a company grows one on ones are critical. Show me a manager who doesn’t schedule regular one on one’s with her direct reports and I’ll show you a bad manager.
Keyword Research Mantras for the Beginner
Understand where the page you are optimizing falls within the conversion funnel. Top of the funnel keywords may center around brand awareness, general information about the product / service, etc.
Aligning Your Blog with Business Goals
If you’re not blogging, you’re not branding. Whether you own a small mom-and-pop business or are part of a large Fortune 500 entity, your business’s blog is a great way to establish who you are to your customers.
Focus on Customers Who Will Come Back
I recently finished reading Simon Sinek’s “Start With Why” and wanted to share how to apply some of the concepts he discusses directly to customer experience for your business.
5 Steps Toward Improved Reporting
It is truly staggering how many analytics solutions there are to measure just about every facet of your organization. We all use these solutions to churn out countless reports and dashboards to help keep track of it all.
Google Testing New Layout for Mobile Local Search Results
Google has made it pretty obvious that it’s prioritizing mobile user experience this year. Over the weekend, I noticed an update to local results on my phone:
Mobile Ad Extensions Replacing Ad Copy
If you have been managing PPC campaigns over the last year, you have realized that Google is placing more and more emphasis on their ad extensions. New betas are constantly being developed and most recently, callout extensions have been released for use by all advertisers.
Agencies and the Culture of “Startup”
SEER is 12 years old this August. By definition, we’re probably no longer a startup, yet there is no other word that so accurately describes who we are.
So You Have a Ton of Big Data, Now What?
Collecting, storing, and managing big data can be an invaluable asset for a business; however the thought of analyzing a copious amount of data—even if it does reveal a hidden company gem—can appear to be an exhausting, time-consuming, and repetitive process.