Well, okay, you can’t really force everyone to love their job, but you can certainly create a culture and environment that nurtures and supports your employees and gives them every reason to enjoy their work. Why should you care if they’re happy? It’s simple: Happy employees are good employees. Good employees are invested in your […]
Boost Your Facebook Ad ROI Through Image Optimization
After AdWords, Facebook is the most popular digital advertising platform on the Internet. Advertisers spend around $40 billion on Facebook ads every year. The appeal is completely understandable. The average ROI of a Facebook advertising campaign is 450%. Unfortunately, aggregate statistics obscure challenges new advertisers face. Many small advertisers with limited budgets fail to break […]
Using Display Advertising to Grow Your Online Brand
Display advertising was a booming business during the early days of the Internet. It has since waned in popularity as Internet users succumbed to banner blindness. Few marketers use display advertising as a form of performance marketing anymore. However, it still has a valuable role in branding. If you are trying to create a branding […]
Your Employees Are Busy, But Are They Productive?
I was a member of a business incubator while I was living in Northern California. The executive director had a Ph.D. in physics and is a very smart, but also fairly disorganized man. He seemed to work hard, but nothing ever seemed to change. He was let go during a restructuring. While I attended one […]
5 Tax Saving Tips Most Small Businesses Don’t Follow
Taxes are one of the biggest burdens facing small businesses. According to the Small Business Administration, many small businesses pay effective tax rates near 30%. Many financial experts argue that high taxes are killing small businesses. “The truly wealthy people pay nothing in taxes compared to me,” said Michael Fredrich, the owner of MCM Composites. […]
5 Effortless Ways Small Business Owners Can Thrive in 2017
Small business owners have it tough. With limited budgets and an inability to command the resources of corporate giants, they need to thrive in an increasingly competitive world. These tips are going to help you thrive over the coming twelve months. 1. Employ Locals for a More Established Team High turnover rates are deadly for […]
Small Business Health Check: Are Your Finances in Order?
The success of your small business hinges on the health of your finances. Every business faces hurdles and unexpected expenses—but when properly prepared for, these are just minor inconveniences. Financial security when it comes to small businesses has little to do with gross sales and everything to do with how money is handled. Are your […]
Do It Right the First Time: 7 Tips to Take Your Startup to the Next Level
Startups can experience tremendous growth when the owners make the right decisions early on. Here is a checklist for entrepreneurs who wants to take their startup to the next level. 1. Prepare a plan You need to develop a model that the business is going to follow. The program needs to elaborate on some of […]
Marketing Mistakes That Will Crush Your Growing Startup
Growing a successful business is incredibly difficult. Less than one in five businesses survive after the first few years. A number of factors can contribute to failure, but marketing mistakes are the most common. Too many promising entrepreneurs have shot themselves in the foot by failing to have a good marketing strategy in place. Avoid […]
4 Ways to Support Your Small Business with Personal Funds
It’s getting tougher for small businesses to find startup capital. Big banks want nothing to do with unproven upstarts—it’s all about “validation.” Conflicting laws make it difficult to raise money from small investors without forgoing public solicitation—a catch-22 for entrepreneurs without deep personal and professional networks. And any funds that do happen to fall into […]
