Digital marketing appears to be a double-edged sword for many businesses. It has a much higher ROI than traditional marketing strategies, which should mean that businesses are celebrating it. Unfortunately, 76% of businesses struggle with marketing and cite changes in digital technology as a main cause. Although the benefits of digital technology are clear to […]
4 Awesome Holiday Link-Building Tips to Grow Your Business’s Search Traffic
The winter holidays are just around the corner, which means most people—consumers and businesses alike—are beginning to think about the best ways to show they care. For many, presents to loved ones are high on that list, as is participating in volunteerism and charity, but for organizations, there is one way to give that doesn’t […]
Fix Problems with Timesheet Errors with a Few Simple Apps
I remember starting my first business. I quickly discovered how much the average business owner has on their plates. It can be easy to lose track of the importance of things like employee time tracking. Unfortunately, the consequences of overlooking timesheet mistakes can be incredibly expensive. In 2015, Harvard Business Review published an article on […]
4 Top Tips to Economically Fund a New Small Business
Before 2008, small businesses could easily secure funding. Everything changed once the Great Recession took hold. The days of easy funding ended in a matter of weeks. Banks experienced the worst credit crunch in over 70 years, which took its toll on many aspiring companies. The economic reality for small businesses gradually improved in the […]
Exploring the Ethical Dilemmas of Corporate Gift Giving
During the last holiday season, The Ladders published an article citing research on the motivational benefits of gift giving in the workplace. A survey by the Advertising Specialty Institute showed that 42% of employers gave gifts to their employees. When you are looking for ways to motivate your staff, you should show appreciation and reward […]
Simple Ways to Get Customers to Think of Your Brand Every Day
One of the most difficult parts of growing a business is creating a strong, sustainable brand image. Too many businesses believe that they can earn customer loyalty with a single ad, even if the customer has never heard of them before. Unfortunately, converting potential customers is going to be a larger investment of your time […]
Pros and Cons of Moving from Freelancing to a Passive Income Business
A growing number of people are making money off of the gig economy. According to recent figures, around 36% of the workforce is making a living offering various freelancing services. It is easy to see the appeal of freelancing, but making money through an online passive income business can be preferable for many people. You […]
4 Ways a Poor Lead Scoring Model Will Ruin Your Business
A young man I know from New England recently launched his own modular home business. He struggled to grow his company for the first few months, but eventually he started getting his bearings. He said that the mistake he made early on was focusing on the wrong leads. Finding the right leads is one of […]
4 Project Management Tips for Beginners
Whether you’re running your own business or managing a department for your employer, there will likely be times when you need to supervise projects. If you’re just starting your career or are new to being in a management position and don’t have a whole lot of training behind you in project management, this role can […]
3 Pros and Cons of Using Mobile POS Systems for Your Small Business
It seems that with every new store I visit, I notice it more and more often: Businesses replacing the traditional point-of-sale cash register with a smaller, slicker mobile device. Swiveling iPads, smartphones clutched by every employee—the type of mobile device used to collect payments varies, but their popularity in retail and restaurant environments must mean […]
