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How Underserved Entrepreneurs Can Fight Against the Odds to Succeed

By: Jeff Bullas


6 Ideal Team Members for Any Entrepreneurial Venture

Starting a business is terrifying.

There are numerous hurdles you’ll face in your first year, from suppliers letting you down, to unhappy clients, losing staff, and much more.

It’s no surprise that 20% of small businesses fail in their first year according to the ​​Bureau of Labor Statistics. (The numbers only get worse in years two, three, and beyond)

Even after running my own business for over a decade, the bumps and bruises keep coming. Let me tell you, they still hurt.

Some days I feel like giving up…

Of course, I’m lucky enough to have made it over the hump. The lessons I learned from near failure in years one, two, and three are the very things that drive me to continue on today.

Unfortunately, as the statistics confirm, most people don’t make it that far. And there are segments of our population that face additional roadblocks to success. Especially compared with me, a white male entrepreneur, who like it or not… has a better pathway to opportunities that keep my business running, such as finance.

The global pandemic has only accelerated this gap, with African American-owned businesses closing their doors at twice the rate of their white counterparts.

Access to finance for underserved entrepreneurs

A whopping 80% of black-owned businesses fail in the first 18 months, with 38% of African American entrepreneurs quoting lack of capital as their biggest challenge.

Many attribute the gap in financial access to a lack of diversity in venture capital, with less than 15% of financial professionals from minority backgrounds. But access to finance runs far deeper than just this, there is a cycle of wealth disparity that means minority founders are less likely to own the type of collateral that banks will secure loans against.

Minority entrepreneurs are up against it from day one – not to mention they have an in-built distrust towards organizations outside their communities due to the history of discrimination in the USA.

Why It Matters

I recently teamed up with BigCommerce for a Facebook Live conversation to address this concerning trend head-on and discuss what entrepreneurs, like you and me, can do to balance the equation. Even the playing field. Fight against the inequality.

Here are some of my notes from the discussion:

  • The global pandemic has had a significantly greater impact on minority entrepreneurs, with upward of 40% of Black-owned businesses closing their doors
  • If existing Black-owned companies in the USA made the same average revenueas white-owned companies in the same field it would add almost $200 billion to the GDP
  • Despite companies like Facebook contributing $40 million in grants to Black-owned businesses in recent years, much more needs to be done at a grassroots level
  • Changing perceptions, inequalities, and access for Black entrepreneurs will require years of combined efforts from institutions, social groups, and supporting businesses
  • However, we can all make a difference with small contributions to the greater good. Businesses need to work together to break down barriers and provide new opportunities for underserved entrepreneurs.

Small changes can result in a big impact

Change at a cultural and institutional level is complex and cumbersome.

It can take decades to see the fruits of today’s efforts.

But the social media world we live in has a way of accelerating change at scale. Ideas gain momentum at a much faster rate when they are associated with a cause of meaning.

Providing greater opportunities to underserved entrepreneurs is certainly one of those causes.

Not only would a change in the way we support minority entrepreneurs benefit the community, but as stated above, the economy will get a healthy boost, too.

Yes, big companies can drop millions of dollars into this cause to move the needle. But individuals like you and I can make a difference, too.

Every small effort helps – it’s like a snowball that gains speed down a mountain as more snowflakes combine as one unstoppable force.

Published: June 21, 2022

Source: Jeff Bullas

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Jeff Bullas

Jeff Bullas is a consultant, blogger, strategist, and speaker. He works with companies and executives to optimize their online personal and corporate brands through the use of social media channels. Author of the Amazon best-selling book Blogging the Smart Way—How to Create and Market a Killer Blog with Social Media (Jeff Bullas, 2012), Jeff's own blog is included in AdAge.com's Power 150 ranking as a top 50 marketing blog.

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