Ed Fox

Ed Fox is the Director of Technology for Tarkenton. To assure users of a rich online experience (whether they are customers, employees, partners, or suppliers for a business), Ed combines knowledge of coding language, development and design, content management, and other critical tools. He also focuses on creating an effective website through search engine optimization and a deep and thorough understanding of web analytics. Connect with him on .

Latest

How can businesses effectively utilize social media, specifically LinkedIn, as a means of promotion?

While LinkedIn is one social media tool for marketing your business, there are other social media resources you should utilize in conjunction with LinkedIn.

How do I advertise my business on Google?

There are two basic approaches to advertising on Google – Google advertising programs and general search engine optimization tools. AdWords and AdSense may be the two more common advertising programs

How do you attract more members besides word of mouth, referrals, and local online posting?

The two basic reasons business owners pay to join and remain members of business networking groups are to generate sale leads or referrals and/or to obtain information that is valuable for them to run their business more profitably.

New Technology for Businesses with Tight Budgets

Technology is constantly making business operate more and more efficiently. And more and more developments are being targeted right at small businesses, operating on a much tighter budget than the top manufacturers of previous generations.

What do I need to know about setting up my business to sell advertising on its website?

The basic point in selling or obtaining business advertisers is the value it will provide to the specific business. Without high traffic statistics, you will need a strong marketing message about the purpose, target audience, and value of your website.

Where can I find a basic policy for the use of personal cell phones by employees on company time?

A well-conceived document will, however, be relatively easy to modify, allowing you to add and delete sections as appropriate. Due to the complexity of labor laws and the potential for liability in such areas as discrimination and confidentiality, we recommend that all employee handbooks and personnel policy statements be reviewed by a qualified labor lawyer.

How do I increase profits for my restaurant/catering business during a down economy?

Increasing profits in a recession: We have provided marketing considerations and resources below; however, increasing profits can also involve menu pricing, cost controls, staffing levels, and other measures.

Where can we find a handset compatible with our current telephones in our office?

Office telephone systems like the RCA Visys System are proprietary systems. What this means is that a Nortel or Panasonic handset  will not work with an RCA Visys phone system. Handsets must be from the same manufacturer and then compatible with your existing model.

This Is Why We Blog

With many ways to grow your small business, blogging might be low on your list of marketing initiatives. However, a well-executed blog can nicely complement your greater organizational objectives. Here are 4 reasons why a blog can help your business attract and engage a loyal consumer following.

VerbalizeIt Translation Service

Businesses cannot afford to ignore the role of language in dealing with foreign clients and customers. Here are a few ways VerbalizeIt can be an effective translation service for businesses.