Elaine Fogel
Elaine Fogel is a marketing, branding, and customer experience evangelist, professional speaker, and author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success. People in 100+ countries regularly read her blog, Totally Uncorked on Marketing and her articles have appeared in many publications.
Latest
7 Reasons You Should Care About Your Brand Voice
I’ll bet you don’t think about your organization’s brand voice every day! Well, that’s OK… if you think about it sometime. Whether your organization is small, mid-sized, or an enterprise, its brand voice is on…
Are You Wasting Valuable Resources in Your Digital Marketing?
If you believe that you’re not wasting resources on digital marketing, I have a surprise for you! Most surveyed marketers say they cannot prove the ROI (return on investment) for their digital marketing efforts, particularly on social media and content marketing….
3 Easy Tools That Protect Your Online Privacy
Are you concerned about your privacy online? What about your customers? With the growth of the Internet of Things (IoT) and the incessant hacking behaviors of bad actors, how safe can we really be? It’s…
21 Easy Phone Tips for Outstanding Customer Experiences
Did you know that the old-fashioned, Alexander Graham Bell invention (the telephone) still reigns as the most widely used channel for customer service? Yes, almost nine in ten consumers (89%) feel that telephone customer service either meets expectations (60%) or exceeds…
3 Most Successful Email Tactics are the Most Difficult
You’ve likely heard the saying: “Nothing worth having comes easy.” For most of us, this resonates with truth. Now there’s a new study that proves that hard work pays off for email marketing list growth. After…
Do You Put Your Customers First?
I know. It’s not a common question. And, what does it mean anyway? Does it mean being customer-oriented, customer-focused, and having a customer-centric mindset with the people your business or organization serves? According to the…
Do You Make Excuses When Customers Complain?
What do you do when customers complain? Do you listen? Do you try explaining or rationalizing your responses? One thing we can agree on from the top. When you serve customers, it’s not always easy to manage…
How to Convert “Likes” into Meaningful Behavior
If one of your social media marketing goals is to get more Facebook “likes,” you need to read this! “Merely liking a brand on Facebook doesn’t change behavior or increase purchasing.” (Harvard Business Review, March-April…
The Formula for Business Success is Simple
Yeah, sure. That’s what you probably thought when you read this blog post title. Nothing in business is simple, right? Experts will offer advice that relates to what they’re selling. They promise the moon if…
Influencer Marketing is Hot But Not New
Influencer marketing seems to be the “newest” buzzword in marketing. If you haven’t heard the term, here are some definitions to review: “Influencer marketing is the practice of engaging internal and industry experts with active networks…