Elaine Fogel
Elaine Fogel is a marketing, branding, and customer experience evangelist, professional speaker, and author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success. People in 100+ countries regularly read her blog, Totally Uncorked on Marketing and her articles have appeared in many publications.
Latest
How to Market to and Engage with LGBTQ Customers
LGBTQ consumer annual buying power is estimated at $5 trillion USD globally and $965 billion in the U.S.! Although Pew Research discovered that about 4.1% of the U.S. identifies as LGBT, and over 20% of…
You and Your Customers Will Spend 5 Years on Social Media!
During your lifetimes, you and your customers will spend more time on social media than on eating, socializing, and grooming. Yikes! With the results of a new study by The Manifest, you can learn how your…
How to Improve Your Website Copy
Your business or nonprofit website is your #1 digital real estate. It’s the place your prospective and existing customers visit to solve a problem and/or learn more about your products, services, or mission. It’s where…
What You Need to Know When Marketing to Rural Americans
If your business or nonprofit markets its products or services (or fundraises) to Americans living in rural areas, you’ve got to read this for new research findings! Did you know that almost 60% of rural…
10 Gracious Ways to Manage Angry Customers
At one time or another, I’ll bet your customer service has gone awry, no matter how much you work to avoid it. Whether mistakes are your fault or not, angry customers can get … well,…
How to Get the Biggest Brand Boost Using Promo Products
With industry investment in US digital advertising reaching $107.30 billion in 2018, (an 18.7% increase from $90.39 billion in 2017), do promotional products have a place in your marketing mix? YES! If you factor in the cost per…
The Good and Bad of Facebook Business Pages
So you have a Facebook business page and you use it to stay in the social media game, engage your prospects and customers, and respond to inquiries and/or complaints. With 80 million business pages, including 41%…
7 Important Research Takeaways to Know for Social Media Marketing
When was the last time your smaller business or nonprofit organization reviewed its social media marketing strategy and tactics? If you answered, “never” or “not recently,” you could be wasting valuable resources on the wrong…
Important Things to Do BEFORE Designing Your Website
Your website is the most important marketing real estate your small-medium business or nonprofit organization has. It’s the number one location for hosting content and engaging target audiences. What studies tell us: The first impression…
Expert Quotes to Motivate Your Marketing Mojo
I’m not a big fan of “inspirational” social media quotes. You know the kind I mean, right? (Of course, I’m looking through my Hootsuite streams now and can’t find a good example.) ???? Sure, they’re uplifting,…