Elaine Fogel
Elaine Fogel is a marketing, branding, and customer experience evangelist, professional speaker, and author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success. People in 100+ countries regularly read her blog, Totally Uncorked on Marketing and her articles have appeared in many publications.
Latest
How Good Are Your First Brand Impressions?
Most are familiar with the cliché: “You only have one chance to make a good first impression.” It doesn’t just apply to people—it’s true for businesses and nonprofit organizations, too.
Want to Reach High-Income Baby Boomers?
If you’re targeting high-income Baby Boomers with your marketing, you’ve got to see this new research from the Luxury Institute. Affluent Baby Boomers are spending almost twice as much time with print and TV than their Millennial counterparts, while lagging in their usage of social media, online radio and online video.
Who Said Social Media Marketing Was Free?
Whoever said that social media (SM) marketing was free is living in La-La Land. Even if your business has “free” SM accounts, content doesn’t appear by osmosis. It takes real, live people to create it, post it, and engage with it.
How Easy Do You Make it for People to Complain?
I visited a local Walgreens yesterday morning and witnessed two very different customer service experiences. One was excellent, and unfortunately, one was crummy.
Social Media Marketing vs. Social Marketing: They’re Not the Same!
If you believe that ‘social media marketing’ is the same thing as ‘social marketing,’ you’d be incorrect. Did you know that social marketing has existed since the early 1970s—long before the advent of the Internet?
Why You Should Say Thanks for Positive Social Media Mentions
Does your business or nonprofit organization monitor the Internet for social media mentions? Good and bad references affect its brand reputation, so knowing what people say—and replying—are very important.
7 FREE and Simple Graphic Design Tools Anyone Can Use
Small and medium businesses and nonprofit organizations don’t always have the financial resources to pay for costly design tools. So, I compiled a list of seven of my favorite tools that are totally free.
Which Content Types B2B Buyers Value Most
If you own or work for a B2B (business-to-business) company, you’ll want to know which types of content your prospects prefer. Right? What’s the point in spinning your wheels if your prospects and customers don’t read your stuff?
Are You Responding to Social Media Complaints?
Is your company or nonprofit responding to complaints people make using social media? If not, it’s part of the 50% of brands without an effective strategy to manage potentially damaging social commentary. Oh-oh.
The #1 Way to Happy Customers and Amazing Brand Experiences
Are your business or nonprofit customers happy? Do they toot your horn and contribute to your revenue? If not, perhaps you need to analyze why. How consistent is your organization with its customer touchpoints?