Elaine Fogel
Elaine Fogel is a marketing, branding, and customer experience evangelist, professional speaker, and author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success. People in 100+ countries regularly read her blog, Totally Uncorked on Marketing and her articles have appeared in many publications.
Latest
Want to Create Memorable Ads? Make ’em Laugh!
According to Millward Brown, “Some form of humor is used in almost half of all TV advertising, where it often contributes to very effective ads. Humor can make ads more enjoyable, involving, and memorable.”
Why Print Marketing Materials are Still Important in 2015
Printed materials may have lost some luster since the advent of digital marketing, but, know this…. they are experiencing a resurgence.
B2B Marketing Must Become More Humanly Relevant
Data, mobile, social media, digital, blah, blah, blah. What’s B2B (business-to-business) marketing all about? Being human!
Marketing is a Revenue Generator, Not a Cost Center
I can’t count how many times I’ve sat in on meetings where I felt compelled to defend my marketing budget. “It’s an investment in growth,” I said, as the others on the senior management team rolled their eyes.
Facebook and Twitter Are Not Your Best Social Media Marketing Channels Anymore
I’ll bet your small business or nonprofit organization spends considerable time on its Facebook page and Twitter account trying to engage new people. After all, aren’t these two social media sites the most effective in reaching prospects, customers, and donors?
PC Users Click More Email Than Mobile
With so much attention paid to mobile marketing, it’s interesting that PC users click more email links than tablet and mobile device users. So says a recent study by MailChimp.
The #1 Goal for Marketing in 2015
Soothsayers and experts will have plenty of marketing advice for you as we head into a new year. Topics will cover social media marketing, content marketing, mobile marketing, etc. and ad nauseum.
Traditional Media Works for Local Marketing
In a new study by Brandmuscle, hundreds of local dealers, agents and franchisees across a wide range of industries indicated that “traditional media (newspapers, magazines, radio, television, yellow pages, coupons and billboards) continue to play a significant role in local marketing.”
Do You Appreciate Your Customers? Do You Show It?
Aside from your employees demonstrating verbal appreciation to customers after each transaction, occasionally add the element of surprise to truly wow them. Here are five no/low-cost ideas:
Managing Customer Service Blunders Professionally
One thing I’ve learned over time… things will definitely go wrong with customers, no matter how much you work to avoid them. The key to small business marketing and branding success is how you professionally manage the blunders.