Drew McLellan
Drew McLellan has owned an advertising agency for almost 20 years, serving local, regional and national businesses. He also coaches hundreds of agencies on business best practices through peer to peer networks, workshops and consulting. Drew is often interviewed/quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” He blogs at both www.DrewsMarketingMinute.com and www.BuildABetterAgency.com.
Latest
Low Tech But Effective
Looking for new customers? In today’s 24/7 plugged-in world, we tend to focus on the digital marketing tactics that are all the rage. Social media, SEO, and content marketing seem to get top billing of…
Planting Your Brand’s Seeds
Branding. What is it and how do you define it? In most cases, people mistake the word branding to mean one of two things. A logo or a tagline. Both are tools you use to…
What Audiences Want
It’s official: Physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable…
The Name of the Game
A new business opened up around the corner and I couldn’t help but notice the name. It is A-1 Iowa Plumbing and they’ve hung a big banner announcing that they’re open and ready for new…
Community Building
Most recently, we looked at the idea that content marketing efforts often stop short of actually building a community and by doing so, brands miss out on the incredible benefits of that strategy. The phrase…
Content Marketing: A 2-Way Connection
When you hear the phrase content marketing what does it mean to you? If you’re like most B2B marketers, you may be associating that term with a combination of email campaigns and educational content. Most…
Stop Selling, Start Helping
A while back, we explored some of the key takeaways from a content marketing trends report produced by the Content Marketing Institute (CMI), and I identified some trends worthy of more in-depth exploration. They included:…
The Power of Personas
Previously, we noted that content marketing is hardly a new methodology. Its origins trace back to the late 1800s, but it certainly has evolved as technology and access have made it possible for just about…
Trends in Content Marketing
Content marketing is not new. It has its origins back in the late 1800s, but for most of us, it became apparent during the infomercial era. There have always been trends in content marketing. If…
Take a Stand
How consumers interact with the companies they do business with, and their expectations of us evolve and are a direct reflection of our culture and core beliefs as human beings. That could not be more…