Drew McLellan
Drew McLellan has owned an advertising agency for almost 20 years, serving local, regional and national businesses. He also coaches hundreds of agencies on business best practices through peer to peer networks, workshops and consulting. Drew is often interviewed/quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” He blogs at both www.DrewsMarketingMinute.com and www.BuildABetterAgency.com.
Latest
5 Tips for Getting Over Stage Fright
Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you, the intent is the same. Have stage fright? You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking.
Building a Website Your Users Will Love
How quickly times change. Now, a business isn’t considered legitimate until they have a web presence. No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re even in the running.
Marketing Automation: Evil or Misunderstood?
When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is. Well—if you do it badly, that’s very true.
How to Be a Good Agency Client
For most of us in the marketing world, we serve clients (could be an internal department or external, paying clients) and in most cases, we are also someone else’s client (vendor, strategic partner, agency if you’re client side, etc.) as well.
Is Your Website Sales Funnel-Shaped?
Remember that most buyers want to be pretty sure they’re going to buy before they speak to a salesperson or company representative. When they do reach out, they may have some final questions but they’re very close to making a buying decision.
Is Creativity Bad for Marketing?
As a writer just typing the question, “Is creativity bad for marketing?” hurts a little. But I’ve been in some situations recently where it was evident that the long-term objectives were not being well served by an infusion of creativity.
Danger! Distraction Ahead!
We tend to move towards what we pay attention to. You don’t want to let your competitors determine your marketing strategy, and that’s exactly what’s going to happen if you spend too much time and energy keeping an eye on their activities.
Who Determines Absolute Value?
Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own brand and a commitment to authentically walking out that brand is at an advantage over their competitors.
Should You Be a Content Marketer?
Content marketing. It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at all, you’re at least accidentally dabbling in content marketing.
Media Coverage Is Not a Given
I have the opportunity to review many business plans and one thing that always causes me some concern is that every business owner believes that they can generate a significant amount of marketing exposure by getting media coverage.