Drew McLellan
Drew McLellan has owned an advertising agency for almost 20 years, serving local, regional and national businesses. He also coaches hundreds of agencies on business best practices through peer to peer networks, workshops and consulting. Drew is often interviewed/quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” He blogs at both www.DrewsMarketingMinute.com and www.BuildABetterAgency.com.
Latest
2nd Year of COVID: Now What?
It’s been a bit daunting to approach planning for this year, given the upheaval and chaos we are still experiencing. I have yet to meet a business person who did not declare 2020 to be…
How Do I Stand Out From the Crowd?
A few summers ago, my daughter and I spent some time in South Africa on a safari. When we first got there, all of the zebras pretty much looked the same, other than their relative…
2021 Planning Deconstructed
Big, small, for-profit, or not for profit – every organization needs a marketing plan, and that marketing plan requires a refresh every year. Now is the time to get your ducks in a row for…
Report: Brand Leaders Seek More Media Cohesion
New CMO Council research provides insight on creating more effective integration between public relations and marketing The Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report – Bridging the Gap…
3 Most Essential Rules of a Viral Marketing
Pre-COVID, my daughter and I flew to Vegas to see a Lady Gaga concert. We were fortunate and had terrific seats. Right before the show started, security walked Bradley Cooper to the seats directly in…
Are You Selling From a Position of Confidence?
Given everything we’re all carrying on our shoulders right now, how in the world do we muster up the confidence to sell? Marketing and sales are all about confidence. When you believe in what you’re…
The ROI of gratitude
When you focus on being thankful, there’s nothing but good that can come from that emphasis. I have always believed that gratitude can be a business’s secret marketing weapon when it’s baked into the company’s…
How to Get Ratings and Reviews for Your Small Business
A couple of summers ago, my daughter and I went on a three-week African adventure. As you can imagine, we stayed in many different hotels, resorts and safari lodges while we were there. We also…
The Art of Overcommunication: 13 Ways to Be Transparent
Overcommunicate Upfront As businesses reopen and invite customers back into their establishments, it’s safe to say everyone is on edge. Business owners are understandably concerned. Just because they’ve reopened or their employees are coming back,…
Do You Keep Score?
In marketing, keeping score matters. There was a time when being funny or memorable was enough. Back then, there was an obvious line between marketing and sales and we marketing types didn’t need to worry…