B2B inbound marketing strategies can only go so far without an equally powerful sales strategy to close the deal at the right moment of the buyer’s journey. Sales has evolved from merely securing a transaction to forging relationships with prospects and clients, as well as fostering loyalty long after the end of the purchase. Knowing when to (as […]
Lessons Learned: Running a Niche Marketing Campaign for a CPA Firm
As marketers, we put blood, sweat, and tears into our campaigns. From strategy to design to promotion, tons of manpower goes into getting a campaign off the ground. After weeks of hard work the last thing that we want is a failure. “Well [heavy sigh] that’s exactly what happened to us during a recent ebook […]
What’s in a Name? 7 Things to Consider When Naming Your Brand
Shakespeare was right to question – what’s in a name? As it turns out, a name can represent a lot about an entity. Choosing the right name for your company is an important step within every brand development strategy, as it represents to the public what your brand ultimately stands for. Pick the wrong name and you […]
Content Marketing 101: Developing an Editorial Calendar
Content fuels online marketing and if you don’t have a content strategy, you will struggle to generate leads. An effective content strategy requires a well-planned editorial calendar. An editorial calendar is a schedule of content to be produced and delivered to your prospects through different channels, including your blog, social media channels, email newsletters, etc. over […]
A Simple Brand Development Strategy
One of the biggest misconceptions about brand development is that it’s a long-drawn, complicated, and expensive process that should only happen in the formative years of a business. The truth is, it is not always the case nor does it have to be. What makes your business unique, who you’re intending to serve, your value proposition, […]
When Thought Leadership Won’t Work
Nobody becomes a thought leader overnight. To rise and become a part of your industry’s “cream of the crop” you gotta have more than just the desire, the passion, or the strategy — you have to put yourself to work and embark on a journey to the top. Thought leadership works wonders for any business, […]
4 Important SaaS Marketing Metrics to Track
Tracking the impact of your marketing campaigns is essential for gauging success and fine-tuning your approach. Keeping your eye on the numbers is also a good way to cut your losses and monitor the actual value you’re gaining from what you’re spending your marketing budget on. While the following metrics also applies to other industries, […]
How to Push Negative Reviews Down Search Engine Results Pages
Did you know that 75% of Internet users don’t bother scrolling past the first page of search results and consequently, the first five search results get over 75% of the clicks? So what exactly do you do when, say, you get a horrible review online and it’s the first thing that pops up when prospects […]
B2B Branding Beyond Your Name or Logo
There is often a misconception that a “brand” is simply the logo, the color scheme, name, or font a business utilizes. Although branding got its humble origins from burned insignias on products back in the day to show ownership, branding has evolved by leaps and bounds. Contrary to its origin, brands are no longer just […]
How to Incorporate Video into Your SaaS Marketing Funnel
Video holds a particular appeal, serves a specific need, and creates a unique competitive advantage for SaaS companies. You do not have to be a marketing expert to see the impact video has had on consumer trends. My favorite example is easily the cellphone. With mobile browsing accounting for 71% of time spent online in […]
