Posts Tagged ‘Website’
Can Local Small Businesses Benefit from Mobile Optimization?
Mobile optimization has become a hotly talked-about subject since Google announced its latest “Mobile-Friendly” algorithm change earlier this year. Essentially, sites that are mobile responsive will now rank higher than sites that aren’t.
Read More How Not to Lose Traffic for a Seasonal Category or Page
If you have an eCommerce site with seasonal products or sales that are only up for a short time, you’ve likely run into the issue of what to do with those pages when they are empty.
Read More Use Landing Pages to Turn Social Engagement into Business Gains
In any marketing effort, the end goal should always be positive returns on investment (ROI). Applying that logic to social media marketing, the challenge becomes two-pronged
Read More A Quick Guide to Website Personalization
The recent advances in the field have now made it possible for almost any marketer to successfully deploy personalized web content, which makes generic content an outdated trend.
Read More Do You Have a Traffic Problem or a Conversion Problem?
When I discovered social media 7 years ago I was attracted by its potential to gain free global attention. You didn’t need to pay for an online audience or traffic. You attracted website visitors by writing great content, giving it away for free and growing your social networks.
Read More How Lead Generation Software Helps Your Sales Team
Knowing your customers is key to an effective and successful business. But in the age of new media and technology, this can be hard, because your shopfront is virtual, and your customer base largely anonymous.
Read More An Explanation of Channel-Based Content Personalization
Based off collected data, personalized content adapts in real time to serve each user’s unique needs. Personalized content is context sensitive and instantaneous.
Read More Aligning Your Blog with Business Goals
If you’re not blogging, you’re not branding. Whether you own a small mom-and-pop business or are part of a large Fortune 500 entity, your business’s blog is a great way to establish who you are to your customers.
Read More Responsive Web Design is About User Experience
Think about the typical user that is going to visit your webpage—he or she might be using a tablet device, but could also be using a smartphone or desktop computer.
Read More Google to Businesses: You Have Until April 21st to Get Mobile Friendly
Attention all business owners with non-mobile-friendly websites: courtesy of Google, you now have another reason to dread mid-April this year.
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